Which Coke slogan did you grow up with? Was it ‘Always Coca-Cola’? Or maybe ‘Things go Better with Coke’? Or ‘Open Happiness’? There have been a few over the years.

Some slogans have focused on the quality of Coca-Cola (‘It’s the Real Thing’), while others celebrate the drink’s refreshing taste (‘The Pause that Refreshes’). Others reference Coke’s role in social occasions such as meal times (‘Things go Better with Coke’).

Take a look at our gallery of classic catchphrases and seasonal tag-lines...