In 2013, our beautiful polar bears returned to the screen in a series of wintry adverts featuring the
The famous 1993 advert was created by Ken Stewart, who was inspired by his Labrador retriever puppy.
It took a lot of work to bring the furry, thirsty characters to life. Ken and his crew watched films and studied photos of polar bears to get a good idea of how they move their heads, bodies and limbs. A sculptor created the bears’ heads in clay to define their look.
There have been lots of
Watch the bears do their thing in this 2013 short film produced by Ridley Scott.
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