advertising

Coke is It

Coca-Cola slogans

Take a look at our gallery of classic catchphrases and seasonal tag-lines. Which ones do you remember?

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I’d Like to Buy the World a Coke:

Hilltop commercial has always been one of my favourites. It was released 40 years ago in the summer of 1971 and was an instant hit in the US.

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The Share a Coke story

Discover how one of Coca-Cola's most successful marketing campaigns made a name for itself.

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Mary Alexander, Coca-Cola Model

A Humble Trailblazer: Mary Alexander

Meet the first African-American woman to appear in Coca-Cola advertising...

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Our Coca-Cola Polar Bears

The enduring history of our bears...

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Boys On A Bench Print Ad, Coca-Cola

‘Boys on a Bench’: Coke’s Original #workthatmatters

The “Boys on a Bench” ad was a powerful brand statement about togetherness and inclusion...

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