Olympic Games and sustainability
The three objectives of Coca‑Cola’s London 2012 sustainability programme
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) have set ambitious targets to ensure London 2012 is a truly sustainable event. As a Worldwide Partner of the Olympic Movement, Coca-Cola has an important role to play in helping to deliver that vision.
We want to use our sponsorship of London 2012 to make a positive difference in the UK which will last long after the Games is over. Already, our involvement with the Games is focusing our efforts to become a more sustainable business here in Britain.
Based on our Live Positively sustainability framework, we have three objectives for our London 2012 sponsorship activity:
- Promote health and wellness
- Reduce and compensate for all carbon emissions
- Help to deliver a zero waste Games
We have consulted the World Wildlife Fund (WWF) on the environmental aspects of our London 2012 sustainability programme, and have listened carefully to their feedback.
Spotlight on Sustainable Games
Download Coca-Cola’s complete Sustainable Games booklet for an in-depth look at our initiatives and plans for London 2012.
Through the London 2012 Olympic Games, we are committed to showing how we can use the power of our brand and the sponsorship of cultural and sporting events to inspire behaviour change amongst everyone from our suppliers to our consumers.
Coca-Cola’s London 2012 sustainability programme