Our sponsorship of London 2012
Read about how we're using our partnership to bring the magic of London 2012 to every corner of the UK - this summer and beyond
Coca‑Cola and the Olympic Games
Coca‑Cola has supported the Olympic Games since 1928, making us the longest continuous supporter of the Olympic Movement. We are delighted to be extending our sponsorship into London 2012 and beyond, bringing the excitement of the Olympics and Paralympics to every corner of the UK this summer. We’re proud of the role that we will play in harnessing London 2012 to inspire change, participation and a lasting legacy.
Our Olympic Games history
Read about key moments from our history at previous Olympic Games.
Through our sponsorship of London 2012 we are…
Championing the best of the nation’s youth
We’re celebrating inspirational young people across Great Britain – our Future Flames – by giving them the once in a lifetime opportunity to carry the Olympic Flame during the London 2012.
Future Flames in action
Find out about three Coca‑Cola Future Flames as we follow them on their London 2012 journey in our Olympic Torch Relay video series.
We’ve also recruited more than 40 inspiring youngsters to work within the Coca‑Cola team at the London 2012 Olympic and Paralympic Games, gaining valuable training along the way.
Find out more about our 'apprentices' for London 2012.
Encouraging the nation to come together in celebration
Our ambition is to connect young people across Great Britain with London 2012, and with sport in general, by tapping into their passion for music. We’ve teamed up with GRAMMY award-winning producer Mark Ronson and 2011 Mercury Music Prize nominee Katy B to create Coca‑Cola’s song for London 2012, ‘Anywhere in the World’ – a track to encourage people to Move to the Beat™ of London 2012.
Watch our TV ad featuring Coca‑Cola's song for London 2012.
We’re helping LOCOG and local authorities to host 66 nights of live music along the Olympic Torch Relay route, to get communities celebrating the Torch Relay and their local Future Flames. The evening celebrations will see performances from up and coming musical talents along with some of the country’s best loved stars including Dizzee Rascal, The Wanted, Eliza Doolittle and You Me at Six.
Encouraging active and healthy lifestyles
We’re refreshing volunteers, visitors and athletes at the London 2012 venues with a wide variety of drinks including water, sugar free and low calorie options.
Sport and science
Find out more in our blog post from Helen Munday, Director of Science and Regulatory Affairs at Coca‑Cola Great Britain.
We’re also supporting sport at the grassroots level, encouraging healthy and active lifestyles via partnerships and programmes including StreetGames – which will bring sport to 110,000 young people in the most deprived areas of the country – and Unified Sports.
Sport for all
Find out more about Unified Sports in our video.
Promoting more sustainable behaviour
By harnessing the inspiration and excitement of London 2012, we hope to leave a legacy of improved sustainable living in the UK for our consumers, suppliers, and for us as a business. For example:
- We have pledged to recycle all soft drink bottles disposed of at the Olympic Park during the London 2012 Olympic and Paralympic Games – taking LOCOG a considerable way towards delivering its target of sending zero waste to landfill.
- At all London 2012 venues, Coca‑Cola, Diet Coke and Coke Zero drinks will be served in PlantBottle™ packaging made from up to 22.5% plant based material. The packaging has a lower reliance on non-renewable resources compared with traditional PET plastic bottles and is fully recyclable.
- We are also cutting the carbon footprint of our distribution at London 2012 through investments in a new Voltaic Warehouse, new HFC-free coolers and 14 new biogas trucks.
Sponsoring a Sustainable Games
Download our infographic of fun Sustainable Games facts.
Leaving a lasting legacy
We’re committing to measuring the social value of our sponsorship of London 2012 to better understand the positive contribution our activities have on individuals and the communities in which we operate.
For more information, contact our Consumer Information Centre on 0800 22 77 11.