Celebrate the ‘Best of British’ with Coca‑Cola’s Olympic and Paralympic Games pins

Collect and trade Coca‑Cola Olympic and Paralympic Games pin badges, with this year’s profits going to grassroots sports charity StreetGames

Coca‑Cola Olympic and Paralympic Games pins

Pin trading, or the art of buying and swapping official metal lapel badges produced to commemorate the Olympic and Paralympic Games, has already taken the UK by storm this summer – and the excitement is set to continue throughout the Paralympic Games, which begin on 29 August.

Did you know? Olympic pin trading has been dubbed the unofficial spectator sport of the Olympic Games. This year thousands of people are expected to buy pin badges, and millions of pins are expected to change hands.

For London 2012, 182 exclusive pins feature fun designs that celebrate typically British traits and traditions – including Routemaster buses, butlers, bulldogs and umbrellas! There are intricate pins that feature famous London landmarks, as well as iconic moments in British popular culture. The collection also includes pins that commemorate the Olympic Torch Relay and the special City Celebrations that are being hosted by Coca‑Cola.

During the Paralympic Games, a new series of special ‘Pin of the day’ badges will be available to buy and swap at Coca‑Cola’s two official Pin Trading Centres, located on the Olympic Park and at London’s Hyde Park. These exclusive pins have been designed to fit together like a jigsaw puzzle that forms the shape of the iconic Coca‑Cola Contour Bottle.

To buy a Coca‑Cola London 2012 Olympic and Paralympic Games pin, visit one of our Pin Trading Centres or log on to www.cokestore2012.co.uk. Online, you can also buy a full commemorative set of ‘Pin of the day’ badges, including a ‘bottle cap’ pin that is only available as part of this set.

All profits from Coca‑Cola licensed merchandise sales, including pin badges, will be given to Coca‑Cola’s charity partner StreetGames. This will help bring sport to 110,000 young people in some of the most deprived communities in the UK.

More about Coca‑Cola’s London 2012 Olympic and Paralympic pins

All of Coca‑Cola’s pin badges have been created by two inspirational young designers – Julia Zeen from Brighton and Stuart Langley from Hartlepool – as part of our commitment to using our sponsorship of the London 2012 Olympic and Paralympic Games to celebrate and shine a light on the best of British youth – the country’s Future Flames.

Coca‑Cola has been at the heart of pin trading at the Olympic Games since 1988, and this is the second time that Coca‑Cola has hosted Coca‑Cola Pin Trading Centres at the Paralympic Games. They were first introduced at the Vancouver 2010 Olympic and Paralympic Games, and were a huge success. Pin Trading Centres are places where people can come together to share and celebrate the spirit of the Games, as well as add to their treasured pin collections.

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