Coca‑Cola reveals Future Flames who will run with the Olympic Torch

1,300 Future Flames – exceptional young people who have been nominated by their communities – will run with the Olympic Flame

Coca-Cola reveals its Future Flames Olympic Torchbearers

Coca-Cola has revealed the names of 1,300 Future Flames: inspiring young people who will carry the Olympic Flame during this summer’s Olympic Torch Relay, helping to build excitement ahead of the London 2012 Olympic and Paralympic Games.

These inspirational people will have the once in a lifetime experience of carrying the Olympic Flame as it travels around the country, in celebration of the positive contributions they make to their communities.

Meet two of our Future Flames

  • Since undergoing a liver transplant at the age of 8, Jordan Clarke, now 15, has raised over £12,000 for Birmingham Children’s Hospital, the Children’s Liver Disease Foundation and the Teenage Cancer Trust. Jordan hopes to inspire others with his story and dreams of becoming a professional wrestler. He wants to defy the idea that undergoing a serious operation restricts the rest of your life. Jordan will be carrying the Olympic Flame in Broseley.
  • Despite being completely blind, Ben Breen, 18, has learnt to play the guitar and piano and has performed at several school concerts as well as at a large local music festival. Ben’s passion for music has also inspired him to start teaching his friends to play the guitar. He doesn’t let his disability hold him back in anything he does – whether that’s winning medals in athletics events, taking part in cricket matches or travelling abroad to places like Barbados and Jamaica as part of a visually impaired development squad. Ben will be running with the Olympic Flame in Borough Green.

Coca-Cola is the longest continuous supporter of the Olympic Movement and a Presenting Partner of the Olympic Torch Relay. We launched the nationwide Future Flames campaign last summer with the aim of recognising and rewarding exceptional young people. Future Flames could be nominated for using their passions in areas like sport, music, dance, the environment and community projects to spread happiness in their local areas.

Now, we’re calling on everyone to cheer on their local Future Flames as they run along the UK’s roads during the Olympic Torch Relay, or by attending one of the Evening Celebrations that will be held almost every evening along the route.

James Williams, Director of the Olympic Torch Relay at The Coca-Cola Company, said: “With the London 2012 Olympic and Paralympic Games only months away, I’m thrilled that we’ve been able to start the celebrations early by confirming the Olympic Torchbearers we have selected through our Future Flames campaign. They are all outstanding people who spread happiness in their local communities to make Britain burn brighter, and now they will be honoured with the amazing experience of carrying the Olympic Flame.”

Coca-Cola and the Olympic Games

  • Coca-Cola has been involved with the Olympic Movement since 1928! Check out this timeline to learn more about our history with the Olympic Games.
  • We’re working to deliver a greener Games for London 2012. This downloadable fun facts infographic explains some of our key commitments to supporting a Sustainable Games.

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