Unveiled: the Coca‑Cola Beatbox!
Our iconic, interactive Olympic Park Pavilion can be ‘played’ like an instrument by visitors
To coincide with our search for Future Flames – exceptional young people that will carry the Olympic Flame during this summer’s Olympic Torch Relay – Coca-Cola has commissioned an Olympic Park Pavilion designed to celebrate the best of British youth.
The designers of the Pavilion, Pernilla & Asif, are critically acclaimed up-and-coming architects who were selected through a process designed to help discover the next big architectural talent in the UK and give them an opportunity to showcase their talents at the London 2012 Olympic and Paralympic Games.
The innovative Coca-Cola Beat Box, which takes inspiration from our Move to the Beat™ campaign, will enable people to ‘play’ the Pavilion through interacting with sounds embedded within the architecture of the building.
Did you know? Move to the Beat™ aims to bring teens closer to the Olympic Games by fusing sport with their passion for music
Visitors will be able to create their own beat for London 2012 by remixing the sounds of Olympic sports, captured by Grammy award-winning music producer Mark Ronson as he travelled the globe to create “Anywhere In The World”, Coca-Cola’s song for London 2012.
" As Londoners, we are really excited to be a part of the London 2012 Olympic and Paralympic Games. Coca-Cola, a truly iconic brand, has believed in our practice’s creativity and vision to represent them at London 2012, taking our unique architecture to a global audience.” – Pernilla Ohrstedt and Asif Khan
Maxine Chapman, Director of Showcasing with the London 2012 Olympic and Paralympic Project Team for The Coca-Cola Company, said: “With the eyes of over four billion people on London this year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain’s brightest stars and inspire young people to pursue their passions.
“Pernilla and Asif impressed us with their creativity, technical skills and vision. I’m delighted that we’re able to give them such a fantastic opportunity to showcase their talents and passions on the world’s stage.
“I have no doubt that every visitor to the park will be inspired by their innovative and groundbreaking design, both during and beyond London 2012.”
Find out more about Coca-Cola and the Olympic Games
- Get the lowdown on our history with the Olympic Movement, which dates all the way back to 1928!
- Learn about our commitments to help LOCOG deliver a truly sustainable Games.
- Read special guest blogs from the mums of Coca-Cola Future Flames and Special Olympics athletes who will be taking part in the Olympic Torch Relay.