WWF-UK, Coca-Coca Great Britain (CCGB) and
The new three year partnership will support farmers in two chalk stream catchments to improve the way they manage their land and reduce the impacts of production on the freshwater environment. Improved practises will aid the resilience of agricultural supply chains. These exemplar projects will be showcased to drive further collective action by communities, the Government and other businesses. The partnership will convene and communicate with supply chain actors to support widespread adoption of water sensitive farming and promote the positive role that businesses have to play in water stewardship.
Glyn Davies, Executive Director of Global Programmes at WWF-UK, said: “We believe that when it comes to big issues such as water we can make a much bigger difference if government and NGOs, business and communities, work together. Water is a priority for both WWF and
Jon Woods, General Manager,
Leendert den Hollander, General Manager,
The new partnership follows the conclusion of a three year partnership which saw WWF-UK, CCGB and CCE working together to bring life back into two chalk stream catchments – the River Nar in Norfolk and the River Cray in South London near the
The work improved over 7kms of river and replenished 286.3 million litres of water. The partnership also supported WWF’s water advocacy work and notably after several years of campaigning alongside other conservation groups, the Water Act 2014 included a series of notable environmental measures to protect rivers.
Globally, WWF and The
For further information please contact:
Rebecca Deadman, WWF UK – RDeadman@wwf.org.uk or 0777 195 4045.
Coca-Cola Enterprises, Press Office – Cocacolaenterprises@3-monkeys.co.uk or 01895 844 828
Sophie Pettengale, Blue Rubicon – firstname.lastname@example.org or 020 7260 2700.
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by
Coca-Cola Enterprises, Inc. (CCE) is the world's third-largest independent
In Great Britain,
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging and recycling, water stewardship, and energy and climate protection. For further information please visit www.cokecce.co.uk.
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at wwf.org.uk.