To celebrate the 2014 FIFA World Cup™, Coca-Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca-Cola footballs in the run up to the tournament. Through the promotion Coca-Cola hopes to inspire people through the 2014 FIFA World Cup™ to be active this summer.
The Win A Ball promotion will run from 29 April to 13 July 2014. To be in with a chance of winning, consumers will need to enter a unique code found on selected promotional packs of Coca-Cola and Coke Zero and enter this at www.winaball.co.uk to find out if they are a winner.
For every valid entry made, Coca-Cola Great Britain will donate 10p to StreetGames, the UK charity which brings sport to the doorstep of young people in disadvantaged communities across the UK. Coca-Cola Great Britain is proud to have partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
The Win A Ball promotion will be supported by a marketing campaign focused on the power of football and how one ball can inspire people everywhere to move. The campaign includes TV, digital, outdoor and print.
Bríd Drohan-Stewart, Marketing Activation Director, Coca-Cola Great Britain: “Coca-Cola is using its support of the 2014 FIFA World Cup™ like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup™ to their community.
“The Coca-Cola Win A Ball promotion will also directly benefit our charity partner, StreetGames, who are at the forefront of bringing doorstep sport to disadvantaged communities across Great Britain. With every valid entry 10 pence will be donated to StreetGames to help them continue with the fantastic work they do to give young people access to sports and activities on their doorsteps."
The promotional giveaway is part of Coca-Cola Great Britain's ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement last month that it would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.
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For further information, please contact:
020 7544 3881 / 07837 252 418
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,162 million (Neilsen, w/c 20/04/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently, the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk.
The Coca-Cola Company and FIFA
The Coca-Cola Company and has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of the FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.
Coca-Cola Great Britain is proud to have partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
StreetGames (www.streetgames.org) is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 2.4 million attendances have already been generated by StreetGames projects.
StreetGames’ ongoing work to change sport, communities and lives has been recognised by The Chief Medical Officer’s Public Health Awards, The Charity Awards, The Business Charity Awards and Beyond Sport. Additionally, in 2011, StreetGames’ Chief Executive Jane Ashworth was awarded an OBE for services to community sport. These commendations demonstrate StreetGames’ effectiveness in sport and wider impact on crime, health and community development.