Glacéau vitaminwater, the original, great tasting drink from New York, has announced a fresh new look to its packaging and reformulations to its ranges. All eight variants will now contain a stevia-based sweetener meaning a reduction of 30% in sugar levels and 30 fewer calories per bottle.
   
Apart from the introduction of stevia, each variant will also have its vitamin and mineral blend revised too, adding further vitamins and minerals to some variants. Still great tasting and refreshing, variants will continue to be made with spring water, natural flavours and no artificial colours.

In addition, new clearer labels are being introduced to communicate these changes, which feature quick reference pictograms, designed to highlight key nutrients to consumers and the functionality they bring to the drink. The labels will also showcase updated pack copy, which continues in the brand’s tongue-in-cheek tone of voice.
 
Philippa Classey, Glacéau vitaminwater NWEN Marketing Manager says: ‘We are always looking for ways to improve our products. This is an exciting set of changes for Glacéau vitaminwater – our consumers have always loved the taste of our drinks. Being able to keep the products tasting great, but with fewer calories and introducing stevia from natural origins and an updated nutrient blend is a fantastic step. After an amazing Olympic year in 2012, we’re in the starting blocks ready for a great 2013.’

                                               -ENDS-


For further information visit:
http://www.coca-cola.co.uk/designated-driver/

Katherine Dempsey – kdempsey@lexisagency.com / 0207 908 6402

Notes to editors
Glacéau vitaminwater® was acquired by the Coca-Cola Company in May 2007 and launched in GB in May 2008.  Glacéau vitaminwater® is specially formulated to help people on-the-go get more of the vitamins, minerals and refreshment they need to get through the day.

It all started in 1996, the year Ebay® first appeared; Prince Charles and Diana, Princess of Wales, got divorced; England hosted Euro '96 and Germany won. Meanwhile, in New York City, an adventurer, gadabout and humble genius named J. Darius Bikoff was being pummelled by the one-two punch of raging thirst. Heading to a yoga class, Bikoff was feeling run-down and gobbled a vitamin C wafer and chased it with a swig of water. The combination of flavour and vitamins inspired Bikoff to develop and launch Glacéau vitaminwater®, enhanced water that contains valuable vitamins and minerals.

‘Glacéau vitaminwater’ and the ‘Glacéau vitaminwater’ get up are trademarks of energy brands, inc. aka Glacéau

About The Coca-Cola Company: 

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.