Coke Zero is back on British screens with a new TVC that showcases a refreshed strap-line of ‘Taste the Possibilities’ and highlights the core brand message of ‘Zero Sugar, Great Coke Taste.’
Aiming to reach out to the brand’s target audience of young men, the dynamic new creative positions Coke Zero as a beacon of possibilities. The spot sees a sports car driver unexpectedly break down whilst cruising along an empty, sun-baked desert road. As he realises the slim probability of help arriving, he opens an ice-cold Coke Zero and suddenly sees an unlikely outcome become a reality. With his first sip of Coke Zero, he tastes the possibilities and a beautiful girl pulls up, complete with tool-kit, to repair the car. He already can’t believe his luck, but continues to drink and gets double the surprise as a second beautiful girl arrives, bearing supplies of more refreshing, chilled Coke Zero. The more sips of Coke Zero he drinks, the more improbable situations he unlocks.
Zoe Howorth, Market Activation Director for
The creative will air until early March 2012 across TV and video on demand channels. Viewers will also be able to see the new advert on the Coke Zero page of the Coke Zone website: www.cokezone.co.uk.
For more information, please contact:
Stef Morley firstname.lastname@example.org / 0207 908 6439
Katherine Dempsey email@example.com / 0207 908 6402
Notes to editors:
The advert was developed by Ogilvy Brazil.
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