Coke Zero is back on British screens with a new TVC that showcases a refreshed strap-line of ‘Taste the Possibilities’ and highlights the core brand message of ‘Zero Sugar, Great Coke Taste.’
Aiming to reach out to the brand’s target audience of young men, the dynamic new creative positions Coke Zero as a beacon of possibilities. The spot sees a sports car driver unexpectedly break down whilst cruising along an empty, sun-baked desert road. As he realises the slim probability of help arriving, he opens an ice-cold Coke Zero and suddenly sees an unlikely outcome become a reality. With his first sip of Coke Zero, he tastes the possibilities and a beautiful girl pulls up, complete with tool-kit, to repair the car. He already can’t believe his luck, but continues to drink and gets double the surprise as a second beautiful girl arrives, bearing supplies of more refreshing, chilled Coke Zero. The more sips of Coke Zero he drinks, the more improbable situations he unlocks.
Zoe Howorth, Market Activation Director for Coca-Cola Great Britain, comments: “This new TVC signals the start of what’s sure to be an exciting year for Coke Zero. The spot captures the essence of the brand as a beacon of possibilities, showing consumers that - just like the ‘Zero Sugar, Great Coke Taste’ Coke Zero offers - even the impossible can become a reality when you ‘Taste the Possibilities’ with Coke Zero”.
The creative will air until early March 2012 across TV and video on demand channels. Viewers will also be able to see the new advert on the Coke Zero page of the Coke Zone website: www.cokezone.co.uk.
For more information, please contact:
Stef Morley firstname.lastname@example.org / 0207 908 6439
Katherine Dempsey email@example.com / 0207 908 6402
Notes to editors:
Coca-Cola Zero, Coke and the design of the Contour Bottle are all registered trademarks of The Coca-Cola Company.
The advert was developed by Ogilvy Brazil.
Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. In the latest 52 week period Coca-Cola trade mark has had a fantastic year with retail value sales growing by 7.5% to £614.5 million. The My Coke portfolio (which includes Coca-Cola, Diet Coke and Coca-Cola Zero) achieved sales of £1.073 billion in the last year, and growth of 6.8% in value and 3.2% in volume versus the previous year. Diet Coke sales stand at £469 million with value growth of 5.3% versus last year. Meanwhile, Coca-Cola Zero, which has been hailed as the biggest NPD launch in over 20 years, is now worth £63.3 million, and growth of 11.8% in value. (Nielsen Total Coverage 52 w.e 31.12.11) For more information about our Company in Great Britain, please visit our website at www.coca-cola.co.uk