The partnership, brokered by Vizeum, allows Diet Coke to showcase its light-hearted approach to fashion, bringing viewers a regular fix of style and celebrating new creative talent.
Styled To Rock will be hosted by Girls Aloud’s Nicola Roberts, who created her own Dainty Doll make-up range, British designer Henry Holland, who runs the hugely successful House of Holland, and stylist Lysa Cooper, who has styled some of Rihanna’s most striking and most talked about outfits.
Styled To Rock will celebrate the extraordinary talent and creativity in the British fashion scene, and search for the next generation of raw, undiscovered fashion designers. Over ten weeks twelve unknown designers personally selected by Rihanna, will be challenged by the mentors to create outfits for a string of A-list music artists to wear for a variety of occasions, including stage, shoots, high-profile events and more. The show will ultimately recognise the increasing influence popstars have on mainstream fashion trends and provide an enviable springboard for the aspiring designer’s future fashion career.
Jason Hughes, Head of Branded Content, BSkyB, comments:
“We’re thrilled to be partnering with Diet Coke to bring viewers our latest style show. Diet Coke and Styled to Rock represents a perfect fit between brand and programme, and we’re looking forward to working with them in this exciting new way.”
Zoe Howorth, Marketing Director for
“We’re delighted to be announcing our partnership with Sky and the new Styled To Rock show on Sky Living HD this summer. Diet Coke is passionate about fashion and we’re thrilled to be bringing our consumers a new regular style fix, celebrating creativity and championing inspirational young designers. The sponsorship is part of our wider ‘Love It Light’ campaign, showcasing the lighter side to fashion and life to our target audience of young women.”
- ENDS -
For more information:
BSKYB - Matt Beake
Corporate Communications Manager, BSkyB
0207 905 8829
DIET COKE – KATHERINE DEMPSEY
020 7908 6402
DIET COKE – NIKKI BRYSON
020 7908 6449
Sky entertains and excites more than 10.4 million homes through the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Living pushes ahead with fresh and innovative entertainment formats; Sky Arts is the UK's only dedicated arts channel brand; Sky Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky Movies is leading the way in High Definition and on-demand.
Sky also works with dozens of other broadcasters on the satellite platform, as well as online and on mobile through the ground-breaking Sky Go service. Sky has also led the UK into the age of high definition television, launched Europe's first 3DTV channel, Sky 3D, and offers customer even more flexibility and choice through Sky Anytime+, its internet-delivered video on demand service. Since launching Sky Broadband and Sky Talk in 2006, the company has also been the UK's fastest-growing home communications provider.
Sky believes in making a wider contribution to the communities in which it operates, not least by increasing participation in, and access to, the arts, supporting grassroots sports, and taking positive action on the environment.
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