Coca-Cola is spreading further happiness in the next stage of the Share a Coke campaign, as it embarks upon one of its biggest ever tours across Great Britain. The tour, which will travel across the country will allow all consumers to visit and receive a personalised Coca-Cola, Diet Coke or Coke Zero bottle, to share with their friends and family, no matter how rare or unique the name.
The launch of the summer-long personalisation tour coincides with the announcement of 100 new names now appearing across shelves, guaranteed to incite further excitement amongst consumers. Coca-Cola has been working with music star, Conor Maynard, who will help to spread the word about the campaign and inspire everyone to Share a Coke with their loved ones through a performance of some of his favourite dedications via a live streaming experience via Google Hangouts. Further amplification of the campaign will also see a new edit of the TVC and national press advertising featuring the new names.
The summer-long, personalised experiential tour will kick off in Inverness on 1st July. People can log onto www.shareacoke.co.uk to find out their closest scheduled stop from over 70 city stops across Great Britain.
The campaign has already been well received and has proven that 2013 is the summer of sharing, with more than 120,000 tweets to date from engaged consumers, who have found or received their ‘special’ bottle. In a further twist upon personalisation, messages gathered from consumers across Facebook and Twitter have been collated to create a series of stand-out digital billboards appearing throughout July.
Jon Woods, General Manager for Coca-Cola Great Britain and Ireland, said: “This summer’s Share a Coke campaign sparked the nation’s imagination. We’ve already seen thousands of people engaging with it; sharing their bottles online or tweeting their excitement when they find a bottle with the name of a friend or loved one on it. We are delighted to be able to now take this campaign on the road so that everyone can have the opportunity to create a personalised bottle of Coke with their best friend or family member’s name on it.
Further activity as part of the campaign has seen a limited edition Father’s Day alu bottle, TVC and print advertising. Personalised ads with commentator’s names are also planned for the upcoming British Grand Prix.
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Notes to Editors:
In total, the tour will visit over 70 locations across Great Britain, including most major towns and cities, V Festival, Thorpe Park, Boardmasters and a whole host of shopping centres and parks, giving as many people as possible the opportunity to Share a Coke with friends and family. For more information and a map of the tour route, visit www.shareacoke.co.uk.
Experiential tour delivered by Square Melon UK with production by (heart) productions
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,086 million with value sales growth of 4.2% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,157 million (Nielsen, w/c 19/01/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently, the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk