Coca-Cola's new campaign encourages consumers to share a moment of happiness with friends, family and loved ones, as new personalised packs hit the shelves this summer
"We are delighted to be launching the Share a Coke campaign, which sees the iconic Coca‑Cola script transformed and personalised for our consumers for the first time in our history. We understand the value of offering consumers an authentic and personal brand experience, which is why we are inviting the public to have fun finding the names on our products and taking the time to Share a Coke with their friends and loved ones, both in-store and online" Jon Woods, Managing Director for Coca‑Cola Great Britain
The integrated campaign will also be supported by outdoor advertising activity and digital promotion through social media channels. Further activity around Share a Coke will also be announced later in the summer.
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About Coca‑Cola Great Britain:
Coca‑Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca‑Cola (recognised as the world’s most valuable brand). Other Coca‑Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca‑Cola Great Britain portfolio is worth £2,086 million with value sales growth of 4.2% in the past year. Within this, the My Coke trilogy (Coca‑Cola, Diet Coke and Coke Zero) is worth £1,157 million (Neilsen, w/c 19/01/13). Coca‑Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently, the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk