Coca-Cola today announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer.
The new names that have been added to the list for 2014 will cover 80% of the UK population – from Albert right through to Zachary and including familiar names such as Dave, John and Sarah, to rarer ones such as Chelsie, Emmet, Levi, Beata and Troy. And, for the first time, some of the UK’s most popular nicknames including Mum, Dad, Bro, Sis, Dude, Buddy, and Bestie will also be available for people to share with their loved ones.
Over 1,000 names and nicknames will appear across individual 500ml and 375ml PET bottles of Coca-Cola, Diet Coke and Coca-Cola Zero. In addition, nicknames will be available on 330ml cans.
" Share a Coke was a massive success in 2013, generating huge excitement across the country. We were overwhelmed by the response both in stores and the interaction of people online. We are thrilled to be bringing Share a Coke back in 2014 – and on a much bigger scale, with more names on bottles and more opportunities for the British public to share a Coke with friends and loved ones. Watch this space for more details throughout the summer as we announce ways in which we’ll be giving everyone the chance to share a Coke." Jon Woods, General Manager, Coca-Cola Great Britain & Ireland
The personalised bottles will be stocked at retailers and independent stores across the country throughout the summer.
The campaign is once again supported by extensive integrated marketing campaign which includes OOH, TVC, digital and experiential activity. The Share a Coke advert, entitled ‘Bobby’, follows one dog’s quest to find his personalised Coke bottle and shows just how everyone is included in this summer’s campaign. The advert launches across digital channels this week.
To find out more about the campaign, visit www.shareacoke.co.uk.
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About the ‘Share A Coke’ campaign
- Coca-Cola GB sourced independent data from Experian to identify 1,200 of the most popular names in the UK. Experian analysed the first names of adults between 19 and 29 years old, which were then weighted and ranked to generate the 1,200 most popular male and female first names in the UK reflecting the gender and the ethnic makeup of this segment of the population. The list of 1,200 names is available from the campaign website: www.shareacoke.co.uk.
- The names and nicknames will appear across individual 500ml and 375ml PET bottles of Coca-Cola, Diet Coke and Coke Zero. 330ml cans, multipack formats and larger sharing bottles across Coke and its light variants will be also carry a selection of the 11 nicknames. The campaign will run throughout summer.
About Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,086 million with value sales growth of 4.2% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,157 million (Neilsen, w/c 19/01/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently, the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk.