Schweppes is preparing for a summer of British occasions with a jubilant campaign celebrating the brand’s iconic British heritage. Supported by outdoor, on-pack, radio, PR and a long-standing partnership with Diageo, the activity is set to excite consumers as they prepare to socialise this summer.
Kicking off the activity, ‘Start of Summer’ creatives will showcase Schweppes Original Lemonade and Indian Tonic Water alongside favourite spirit brands including Pimm’s and Gordon’s gin. In the third year of the brand’s partnership with Diageo, the campaign highlights the touch of specialness both premium brands bring to summer occasions. Showcasing the role of the spirits and mixers, the colourful, bright and distinctly British ads feature the tagline ‘A spectacular summer without Pimm’s, Gordon’s and Schweppes there? It’s just not British’. Running across radio, POS, outdoor throughout the summer, new creatives will include further lighthearted lines highlighting the Queen’s Diamond Jubilee, Wimbledon and great British barbeque.
Amplifying activity to celebrate the brand’s Royal Warrant and quintessentially British personality ahead of the Jubilee, Schweppes is also launching limited-edition packaging featuring the Union Jack flag and diamonds across the range, inviting consumers to toast the Jubilee.
Elsewhere, PR activity for Schweppes sees the brand team up with Royal photographer Hugo Burnand and renowned party planner Polly Betton to launch a nationwide search to find Britain’s ‘Social Monarchs’ – kings and queens of entertaining who love to host parties. Drawing on Schweppes’ 200-year heritage as the perfect party accompaniment, consumers will be driven to a microsite at www.schweppesjubilee.com housed on the Daily Telegraph, to nominate themselves or their friends to be crowned Schweppes ‘Social Monarchs’ and win a photoshoot with Burnand and personalised party tips from Betton. On the hub, visitors can browse videos and tips, upload their own content and enter further competitions to make their Jubilee celebrations a roaring success.
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For further information, please contact:
Stef Morley firstname.lastname@example.org / 0207 908 6439
Katherine Dempsey email@example.com / 0207 908 6402
Notes to editors:
• Schweppes and the fountain device and the 196 graphics are registered trademarks of Atlantic Industries.
• The Pimm’s® and Gordon’s® words and associated logos are trademarks
Schweppes was the world’s first-ever carbonated soft drink, invented by Jacob Schweppe in 1783. Since then, it has grown to a £650m brand in Great Britain. The brand was first produced in Drury Lane, London, which is behind its distinctly British feel. Schweppes markets a range of products; Tonic Water, Lemonade, Sparkling and Still Water, Soda Water, Bitter Lemon, Ginger Ale, Ginger Beer, plus a range of juices and cordials. Schweppes is Britain’s number 1 (Nielsen Total Coverage, volume and value sales, 52 w/e 2nd Jan 2010) mixer brand and the brand is in the list of the UK’s top 50 Superbrands 2009. The brand has also recently won ‘Best Tasting Tonic 2010’ in an independent and blind tasted product test. The accolade was awarded by Imbibe, an independent magazine for on-trade drinks professionals.
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