Rita Ora today kicked off celebrations for the 100th anniversary of the iconic Coca-Cola Contour Bottle by opening the Contour Centenary Bar in Soho, London. The British singer-songwriter was a star guest at the 1915 inspired bar and was pictured fully embracing the glamorous style of the era.
To commemorate this century landmark, guests visiting the Contour Centenary Bar will be transported to 1915 to share a Coca-Cola in celebration of the year that saw the birth of the Contour Bottle. Complete with historic Coca-Cola artwork, period design and contemporary entertainment, the bar will give visitors a taste of how much the world has changed through the ages, while the Contour Bottle has remained the same.
The curvaceous form of the Contour Bottle is one of the most famous and unmistakable designs of all time. Over the past century its mesmerising figure has been etched into history, inspiring artists, musicians and renowned fashion designers such as Warhol, Elvis, Marilyn and Versace. Through its worldwide appeal and stirring silhouette, unsurprisingly the Contour Bottle has cemented its place not only in hearts of Coca-Cola lovers across the globe, but also as a true icon of popular culture that has stood the test of time.
Created in 1915 by The Root Glass Company of Terre Haute Indiana to stop the efforts of copycat cola brands, the bottle answered a brief that called for “the packaging to be highly distinctive, recognised by touch alone and identifiable even when in the dark or shattered on the floor”. The final design met this brief so well that it has remained unchanged for 100 years and has gone on to become the icon it is today.
Speaking at the opening of the Contour Centenary Bar, Rita Ora said: “The Coca-Cola Contour Bottle is a true icon that has really stood the test of time. Knowing the speed at which style and fashion constantly changes nowadays it is amazing that it’s remained the same for 100 years and is as loved as ever.”
The Coca-Cola Contour Centenary Bar is open to the public from 14.00 – 20.00 on Thursday 19th and 11.00 - 20.00 on Friday 20th and Saturday 21st March. Come along and step 100 years back in time to enjoy a refreshing Coca-Cola in celebration of the Contour Bottle’s 100th Anniversary.
For more information about the Contour Bottle and the planned celebrations, contact:
Joe Selfe, M&C Saatchi Sport & Entertainment
0203 617 6465
Laura Tucker, M&C Saatchi Sport & Entertainment
020 7543 4769
About Coca-Cola Great Britain
Coca Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by Coca Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca Cola in Great Britain, please visit our website at www.coca-cola.co.uk.