Oasis, the fun and fruity juice drink, is renewing its partnership with ITV2’s Celebrity Juice to continue to bring to life the brand’s cheeky personality. A series of entertaining idents will show the bottle taking part in the ‘Get Fruity’ game show, flirting outrageously with different fruits, which make up the delicious Oasis flavours.
Viewers will also be able to keep up to date with the outrageous Oasis antics off screen by visiting the Facebook page to take part in the ‘Get Fruity’ game show themselves. Money can’t buy prizes such as Celebrity Juice live tickets, props from the show and merchandise will be up for grabs. The bespoke Facebook app will feature a new challenge every two weeks. The Oasis Twitter feed will also invite viewers to chat about the show whilst on the screen and reward followers with tickets to the show.
"We're excited to be partnering with the most popular show of ITV2 for a second time - the sponsorship lends itself to the fun and light-hearted approach that both share towards comedy. The activity will remind viewers of the fruity Oasis drink and cheeky personality of the brand as well as encouraging fans to get involved and win money can't buy prizes." Zoe Howorth, Marketing Director of Coca-Cola Great Britain
On air from Thursday 28th February, the award-winning and most watched ITV2 programme of 2012* returns with its 100th episode and brand new captain Kelly Brook who joins Holly Willoughby to be quizzed on the juiciest celebrity gossip of the week by presenter Keith Lemon. The series of 24 laugh out loud snippets are an ideal match for both Celebrity Juice and Oasis and the humorous nature of the content is guaranteed to get the key audience of 16-24 year old drinkers laughing.
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For more information, please contact:
Katherine Dempsey - email@example.com / 0207 908 6402
Olivia McMonagle - firstname.lastname@example.org / 0207 908 6466
Notes to Editors:
*An average of 2.3 million viewers during 2012
Project name: Oasis – Get Fruity
Client: Coca Cola (Oasis)
Creative agency: VCCP / VCCP Share
Creative director: Graham Drew
Art director: Elias Torres
Copywriter: Dan Glover-James
Planner: Matt Wyatt
Agency producer: Betsy Kelly
Media Agency: Vizeum
Production company: Thomas Thomas
Director: Ben Tonge
Post-production: Nice biscuits
Audio post-production: Angell Sound
The Sponsorship deal:
The sponsorship deal was negotiated by ITV Commercial and Vizeum on behalf of Oasis. The sponsorship idents are developed by VCCP.
Celebrity Juice, produced by talkback and licensed by FremantleMedia Enterprises, will return to ITV2 for its eigth series on 28th February 2012.
Oasis is available in three variants, Summer Fruits, Citrus Punch and Blackcurrant Apple, as well as two Light variants, Summer Fruits and Peach Passionfruit. Oasis is available in 500ml and 1.5L bottles as well as 6 x 375ml multipacks
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, focusing upon developing new brands, extending existing brands and protecting trademarks including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £1,998 million with value sales growth of 8.4% year on year. Within in this the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,150 million, growing at 6.4% in value year on year (Neilsen, w/c 11/02/12). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials and up to 25% recycled plastic as the latest step on its journey towards petroleum-free plastic. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk
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