On behalf of Coca-Cola, former England international Michael Owen unveiled a giant, interactive football-inspired 3D street artwork in Canary Wharf today, designed to transport fans straight from the River Thames to Rio de Janeiro’s iconic cityscape. The dramatic artwork marks the launch of Coca-Cola’s new Win A Ball promotion, which will see up to one million Coca-Cola footballs up for grabs this summer to inspire people to be active.
The Win A Ball promotion, a key part of Coca-Cola’s partnership with the 2014 FIFA World Cup™, will directly benefit Coca-Cola GB’s charity partner StreetGames; the organisation which brings sport to the doorsteps of young people in disadvantaged communities across the UK. Every valid entry into the promotion will see a 10 pence donation made to StreetGames to support them in their work to bring sporting opportunities to teens nationwide.
Michael Owen said: “A football is a great, simple way to get everyone moving and having fun at the same time. As a father, I am always encouraging my kids to be active because I know physical activity plays a key role in everyday life. The Coca-Cola Win A Ball promotion has this ambition at its heart plus it means money for a worthy cause like StreetGames.
“I’m really looking forward to getting together with the family this summer and cheering on England. The FIFA World Cup™ is more than just a football tournament – it’s about friends and family coming together, and hopefully inspiring a new generation to get out and play.”
Teenagers from a London StreetGames project enjoyed a kick-about alongside Owen on the vertigo-inducing 3D image, bringing to life the dramatic and panoramic views over the famous Brazilian city, which will be a focal point of the 2014 FIFA World Cup™ taking place this summer.
Jon Woods, General Manager, Coca-Cola Great Britain said: “We believe people are healthier and happier if they move more and we know that global sporting events like the FIFA World Cup™ have the power to inspire millions of people around the world. This year we’re using our role as a FIFA World Cup™ partner to inspire families to come together, be active and get moving with a ball.
“It’s great to be joined here today by Michael Owen and some of the young people from StreetGames who will directly benefit from the Win A Ball promotion. For every valid entry made we’ll be donating 10 pence to StreetGames to help them provide even more sporting opportunities to young people in disadvantaged communities across the country.”
The limited edition ‘Coca-Cola’ footballs can be won in Great Britain from today until 13 July 2014. Consumers must purchase a promotional pack of Coca-Cola or Coke Zero and enter the code online to see if they are a winner.
The promotional giveaway is part of Coca-Cola Great Britain's ongoing ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement In March that it would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.
To find out more about the Coca-Cola Win A Ball promotion, go to www.winaball.co.uk.
To find out more about Coca-Cola Great Britain’s work to help people lead active healthy lifestyles visit http://www.coca-cola.co.uk/get-active/.
For further information, please contact on behalf of Coca-Cola Great Britain:
May Kirkby - 07837 252 418 – firstname.lastname@example.org
Paul Anastasiadis - 07872 102232 – email@example.com
Notes to editors
Promotional packs include:
1.75litre bottles of Coca-Cola and Coke Zero plus 6pks, 8pks, 10pks, 12pks, 24pks & 30pks of 330ml cans of Coca-Cola and 6pks, 8pks, 10pks, 12pks of 330ml cans of Coke Zero.
The Coca-Cola Company and FIFA
The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of the FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,162 million (Neilsen, w/c 20/04/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment.
Coca-Cola GB is proud to have partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
StreetGames (www.streetgames.org) is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 2.4 million attendances have already been generated by StreetGames projects.
StreetGames’ ongoing work to change sport, communities and lives has been recognised by The Chief Medical Officer’s Public Health Awards, The Charity Awards, The Business Charity Awards and Beyond Sport. Additionally, in 2011, StreetGames’ Chief Executive Jane Ashworth was awarded an OBE for services to community sport. These commendations demonstrate StreetGames’ effectiveness in sport and wider impact on crime, health and community development.
About the Artist:
3D street art or ‘anamorphic’ art are 2 dimensional artworks that look 3D when completed. Artists Joe Hill and Max Lowry teamed up in the summer of 2004. Taking their work out onto the street was as the perfect way to make art more accessible and inclusive. They started experimenting on the road outside Max’s flat in London; their first picture, a small red apple. For the next five years, they travelled the world creating 3D anamorphic chalk illusions. Throughout this time, they continued to experiment and discover new techniques. Creatively, they were convinced that anything was possible and that the only limit was their own imagination.
More recently, Joe and Max switched from chalk to painted canvases, allowing people to engage fully with the artwork. No longer were passers-by merely viewers, they could now stand on the pictures and become a part of the artwork itself. It was to be a significant breakthrough. From that time on, each picture was designed for public interaction and none was complete without a real person in it: art at its most inclusive.
Joe and Max’s pictures have been viewed both on the streets and on the Internet the world over. There are only a handful of artists practicing this technique worldwide and 3D Joe and Max are the only British-based artists.