On behalf of
The Win A Ball promotion, a key part of
Michael Owen said: “A football is a great, simple way to get everyone moving and having fun at the same time. As a father, I am always encouraging my kids to be active because I know physical activity plays a key role in everyday life. The
“I’m really looking forward to getting together with the family this summer and cheering on England. The FIFA World Cup™ is more than just a football tournament – it’s about friends and family coming together, and hopefully inspiring a new generation to get out and play.”
Teenagers from a London StreetGames project enjoyed a kick-about alongside Owen on the vertigo-inducing 3D image, bringing to life the dramatic and panoramic views over the famous Brazilian city, which will be a focal point of the 2014 FIFA World Cup™ taking place this summer.
Jon Woods, General Manager,
“It’s great to be joined here today by Michael Owen and some of the young people from StreetGames who will directly benefit from the Win A Ball promotion. For every valid entry made we’ll be donating 10 pence to StreetGames to help them provide even more sporting opportunities to young people in disadvantaged communities across the country.”
The limited edition ‘Coca-Cola’ footballs can be won in Great Britain from today until 13 July 2014. Consumers must purchase a promotional pack of
The promotional giveaway is part of
To find out more about the
To find out more about
For further information, please contact on behalf of
May Kirkby - 07837 252 418 – email@example.com
Paul Anastasiadis - 07872 102232 – firstname.lastname@example.org
Notes to editors
Promotional packs include:
1.75litre bottles of
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including
Coca-Cola GB is proud to have partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
StreetGames (www.streetgames.org) is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 2.4 million attendances have already been generated by StreetGames projects.
StreetGames’ ongoing work to change sport, communities and lives has been recognised by The Chief Medical Officer’s Public Health Awards, The Charity Awards, The Business Charity Awards and Beyond Sport. Additionally, in 2011, StreetGames’ Chief Executive Jane Ashworth was awarded an OBE for services to community sport. These commendations demonstrate StreetGames’ effectiveness in sport and wider impact on crime, health and community development.
About the Artist:
3D street art or ‘anamorphic’ art are 2 dimensional artworks that look 3D when completed. Artists Joe Hill and Max Lowry teamed up in the summer of 2004. Taking their work out onto the street was as the perfect way to make art more accessible and inclusive. They started experimenting on the road outside Max’s flat in London; their first picture, a small red apple. For the next five years, they travelled the world creating 3D anamorphic chalk illusions. Throughout this time, they continued to experiment and discover new techniques. Creatively, they were convinced that anything was possible and that the only limit was their own imagination.
More recently, Joe and Max switched from chalk to painted canvases, allowing people to engage fully with the artwork. No longer were passers-by merely viewers, they could now stand on the pictures and become a part of the artwork itself. It was to be a significant breakthrough. From that time on, each picture was designed for public interaction and none was complete without a real person in it: art at its most inclusive.
Joe and Max’s pictures have been viewed both on the streets and on the Internet the world over. There are only a handful of artists practicing this technique worldwide and 3D Joe and Max are the only British-based artists.
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