Londoners were today encouraged to put down their rackets, clubs and bats for the summer and hand in their tennis balls, footballs, basketballs and golf balls in exchange for a rugby ball.
As rugby fever grips the nation ahead of Rugby World Cup 2015 next month, four stars of Home Nations rugby gathered in front of Tower Bridge this morning to give away hundreds of free rugby balls. The activity was part of a special
Leading the exchange was England’s Rugby World Cup 2003 winner Mike Tindall alongside Women’s Rugby World Cup 2014 champions Emily Scarratt and Natasha Hunt, as well as former Scotland international Thom Evans. The crowds gathered at Potters Fields Park to take part were also treated to a game with the four rugby icons as they were taught basic passing skills and other ways to have fun with a rugby ball.
The rugby ball exchange took place to mark the launch of official Rugby World Cup 2015 sponsor,
Throughout the morning the players collected balls of all shapes and sizes from a range of sports and activities. The exchanged equipment will be donated to StreetGames,
Mike Tindall, Rugby World Cup 2003 winner, commented: “With Rugby World Cup 2015 just around the corner, it’s been great to see so many Londoners join in with our rugby exchange and pledge to give rugby a go this summer. I really hope the rugby balls we’ve given away this morning will be the first step in inspiring thousands more people to pick up a ball with their friends and family, head down to the park and have some fun.”
Paul Dwan, General Manager of
As an official partner of Rugby World Cup 2015,
• glaceau smartwater is the official water supplier of Rugby World Cup 2015.
• Powerade is the official sports drink of Rugby World Cup 2015.
Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by
ParkLives is a key part of
Coca-Cola Great Britain is proud to have supported StreetGames since 2010 and through the partnership 165,000 young people have been helped to access sport on their doorstep. Through 200 neighbourhood and multi-sport festivals almost 55,000 young people have been reached.
StreetGames (www.streetgames.org) is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 2.4 million attendances have already been generated by StreetGames projects.
More Press Releases
- Coca-Cola UEFA EURO 2016 Campaign Places Fans At The Heart Of The Tournament
- Coca-Cola Encourages Londoners To #ChooseHappiness With 'Happiness Meter'
- Traditional Games In Decline As Parents Struggle To Find Activities For The Whole Family
Coca-ColaGreat Britain extends partnership with StreetGames
- two studios, two trainers... one smart workout