Coke Zero has announced an offer to give away nearly half a million 500ml bottles of the zero calorie and zero sugar soft drink.
The mobile vouchers can be found at freecokezero.co.uk and consumers have until 10th May to make use of the offer.
The mobile vouchers will entitle users to a free 500ml bottle of Coke Zero and can be redeemed at Greggs and One Stop stores nationwide.
The vouchers give consumers an opportunity to try Coke Zero, which offers the great taste of Coke, but with zero calories and zero sugar.
The 500ml bottle of Coke Zero has a RRP of £1.25
There will also be in-street sampling, with sampling teams handing out 150ml cans of Coke Zero across the UK.
Users will be given the choice to receive their vouchers, by email or SMS. Once in-store they can show their voucher, and redeem a free 500ml Coke Zero, via their mobile phone.
For more information visit: FREECOKEZERO.CO.UK
For more information on this campaign, please contact Harriet Murdoch or Scarlett Yianni / firstname.lastname@example.org / 0207 260 2700
About Coke Zero
‘Coke Zero’ is a registered trademark of The Coca-Cola Company.
Coke Zero is the perfect drink for people who want the great Coke taste, without the sugar or calories. Launched in Great Britain in 2006, it is now available in 140 countries. It also comes in a cherry flavour, available in ASDA stores.
About the mobile element of the campaign
Mobile voucher fulfilment technology is being provided by Eagle Eye, the UK market leaders in delivering digital offers, vouchers and rewards. It is a pioneering multi-patented transaction software platform, supporting real-time, multi-channel digital offers, vouchers and rewards.
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk.
The mobile voucher will also be available as an SMS and email.