HONEST, a new organic bottled herbal tea brand, has launched in the UK for the first time, with three low calorie variants.
After almost 20 years of success as the top-selling organic bottled tea in the US, HONEST is launching in the UK this month. HONEST is aimed at those who seek organic refreshment during their busy on-the-go lifestyle. The three variants launching this summer are: Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavoured Herbal Tea and Pomegranate and Blueberry Flavoured Herbal Tea. Each variant contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant), organic fruit juice concentrates and each variant is sweetened with organic cane sugar.
HONEST was launched in the US by Seth Goldman and his Yale School of Management professor, Barry Nalebuff. Seth and Barry were looking to fill a gap in the market with a flavourful but not-too-sweet drink they could enjoy on-the-go as part of an active and healthy lifestyle. They launched HONEST from Seth’s kitchen in Bethesda, Maryland USA and after 10 years of impressive growth, the Coca-Cola Company invested 40% in HONEST and acquired the company in 2011.
Speaking of the launch, Honest Tea co-founder Seth Goldman commented: “This is one of those pinch-me moments. When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste “Just a Tad Sweet.” We can’t wait to share our drinks with folks in the UK and are confident the “Honest” name and brand values will resonate on this side of the Atlantic.”
Jon Woods, General Manager, Coca-Cola Great Britain said: “Honest has been a great success in the US and we’re delighted to be launching the brand here. We’re launching with three herbal tea infusions, with the long term ambition of growing and expanding the range. We think Honest will appeal to people looking for a lower-calorie and refreshingly unique tasting drink. This is our first organic brand and will complement our existing range perfectly as we continue to increase the choice of drinks we offer.”
HONEST is made in the UK, and is certified organic by the Soil Association. It will be the first organic drink to be launched by Coca-Cola in the UK and the 20th brand joining the range. The three variants will be available in 500ML recyclable PlantBottle™ packaging in selected retailers from August.
For media enquiries please contact:
Coca-Cola Great Britain Press office
0208 237 3782
Notes to editors
Honest seeks to create and promote great-tasting organic beverages. Founded in 1998 in Bethesda, MD, USA HONEST® launched from Seth Goldman’s kitchen when he made his first sale to Whole Foods Market (then known as Fresh Fields). In 2011, The Coca-Cola Company purchased HONEST® after an initial 40% investment in 2008, which helped expand the distribution of HONEST® beverages. HONEST® is the top-selling organic tea brand in the U.S. and can be found in more than 100,000 outlets. HONEST® is innovative brand recognized by the United States Healthful Food Council for helping change the food landscape in America. The brand launched in the UK August 2016, the first international Coca-Cola market for HONEST®.
ABOUT SETH GOLDMAN
Seth Goldman co-founded Honest out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, HONEST® is the top selling organic bottled tea in the U.S. and is carried in more than 100,000 outlets. Under Seth’s leadership, Honest has developed innovative partnerships with its organic and Fair Trade Certified™ suppliers. Seth graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry are the authors of the New York Times bestseller Mission in a Bottle, a business book told in comic book form, which was published in September 2013.
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 20 brands and more than 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, GLACÉAU smartwater, Schweppes, Lilt and Appletiser.
PlantBottle™ packaging pushes the boundaries on sustainable innovation by using ground breaking technology to create a fully recyclable plastic bottle made partially from renewable plant material derived from sugar cane. PlantBottle™ packaging is The Coca-Cola Company’s vision to develop a more responsible plant-based alternative to packaging traditionally made from fossil fuels and other non-renewable materials. PlantBottle™ packaging uses patented technology that converts natural sugars found in plants into the ingredients for making PET plastic bottles. The packaging looks, functions and recycles like traditional PET but has a lighter footprint on the planet and its scarce resources. http://www.coca-colacompany.com/plantbottle-technology