HONEST, a new organic bottled herbal tea brand, has launched in the UK for the first time, with three low calorie variants.
After almost 20 years of success as the top-selling organic bottled tea in the US, HONEST is launching in the UK this month. HONEST is aimed at those who seek organic refreshment during their busy on-the-go lifestyle. The three variants launching this summer are: Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavoured Herbal Tea and Pomegranate and Blueberry Flavoured Herbal Tea. Each variant contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant), organic fruit juice concentrates and each variant is sweetened with organic cane sugar.
HONEST was launched in the US by Seth Goldman and his Yale School of Management professor, Barry Nalebuff. Seth and Barry were looking to fill a gap in the market with a flavourful but not-too-sweet drink they could enjoy on-the-go as part of an active and healthy lifestyle. They launched HONEST from Seth’s kitchen in Bethesda, Maryland USA and after 10 years of impressive growth, the
Speaking of the launch, Honest Tea co-founder Seth Goldman commented: “This is one of those pinch-me moments. When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste “Just a Tad Sweet.” We can’t wait to share our drinks with folks in the UK and are confident the “Honest” name and brand values will resonate on this side of the Atlantic.”
Jon Woods, General Manager,
HONEST is made in the UK, and is certified organic by the Soil Association. It will be the first organic drink to be launched by
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Notes to editors
Honest seeks to create and promote great-tasting organic beverages. Founded in 1998 in Bethesda, MD, USA HONEST® launched from Seth Goldman’s kitchen when he made his first sale to Whole Foods Market (then known as Fresh Fields). In 2011, The
ABOUT SETH GOLDMAN
Seth Goldman co-founded Honest out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, HONEST® is the top selling organic bottled tea in the U.S. and is carried in more than 100,000 outlets. Under Seth’s leadership, Honest has developed innovative partnerships with its organic and Fair Trade Certified™ suppliers. Seth graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry are the authors of the New York Times bestseller Mission in a Bottle, a business book told in comic book form, which was published in September 2013.
Coca-Cola Great Britain is responsible for marketing 20 brands and more than 80 products to consumers across Great Britain. Led by
PlantBottle™ packaging pushes the boundaries on sustainable innovation by using ground breaking technology to create a fully recyclable plastic bottle made partially from renewable plant material derived from sugar cane. PlantBottle™ packaging is The