The Coca-Cola Christmas truck tour returns this festive season as the iconic ‘Holidays Are Coming’ TV advert celebrates 20 years on UK screens.

Coca-Cola is today delighted to announce the return of the Coca-Cola Christmas truck tour, which will kick off on a nationwide tour on 20 November.

Stopping at 46 locations up and down the country, the Coca-Cola Christmas truck tour will give fans the opportunity to get up close and personal with the famous vehicle. On each stop, people have the chance to take pictures with the truck as it lights up and experience a snowy winter wonderland setting while enjoying a choice of Coca-Cola, Diet Coke, Coke Zero or Coke Life.

To mark 20 years of the much-loved ‘Holidays Are Coming’ advert, this year -for the first time - Coca-Cola has let the public determine the release of the route – with the final route revealed today following 500 retweets on the company’s @CocaCola_GB Twitter profile.

In another first, this year Coca-Cola is running a special on-pack promotion to offer one lucky Coca-Cola customer a personal visit from the Christmas truck and a hamper of festive treats worth £5,000*.

Now in its second year, Coca-Cola will also air its ‘Give a Little Happiness’ TV advert, encouraging people to spread festive cheer throughout the holiday season.

People around the UK can also expect to receive more happiness with the launch of limited edition 1.75l Christmas ‘bow bottles’ - with a clever label that can transform into a gorgeous Christmas bow - available in all major supermarkets. Premium 1l glass bottles of Coca-Cola and Diet Coke will also be available this year, for those seeking an extra-special treat for their Christmas dinner table.

Bobby Brittain, marketing director for Coca-Cola Great Britain said: “We’re delighted to be marking 20 years of ‘Holidays are Coming’ on UK screens and take the Coca-Cola Christmas truck tour to as many towns as possible in the run up to Christmas. By launching a competition for a member of the public to win a personal visit from the Coca-Cola Christmas truck and making a further 46 stops across the UK, we’re looking forward to being able to give a little happiness to as many people across the country as possible.”

In 2014, fans were keen to check out the route of Coca-Cola’s Truck Tour as its website received nearly two million hits, whilst 50,000 official customer photos were taken across the tour’s 46 stops.

Ever since the Coca-Cola Christmas truck first appeared on screens in November 1995, it has become a regular feature of festive TV schedules in more than 100 different countries. It is universally recognised as a personal countdown to Christmas.

-ENDS-

For more information:

For more information on the Coca-Cola Christmas Truck Tour and Christmas Truck Stop competition visit www.happiness.coca-cola.com.

#HolidaysAreComing

Or contact:

Harriet Sharp hsharp@lexisagency.com on 020 7908 6428

or Katie O’Driscoll kodriscoll@lexisagency.com on 0207 908 6455 

In 2015, the truck will be visiting 46 locations across the UK including:

Inverness – 20th Nov

Fraserburgh – 21st Nov

Perth – 22nd Nov

Edinburgh – 23rd Nov

Newquay – 24th Nov

Glasgow – 24th Nov

Tavistock – 25th Nov

Gateshead – 26th Nov

Paignton – 26th Nov

Barnstaple – 27th Nov

Middlesbrough – 27th Nov

Penrith – 28th Nov

Yeovil – 28th Nov

Morecambe – 29th Nov

Weymouth – 29th Nov

Newtown – 1st Dec

Colwyn Bay – 2nd Dec

Llanelli – 2nd Dec

Cardiff – 3rd Dec

Chester – 3rd Dec

Liverpool– 4th Dec

Swindon – 4th Dec

Manchester – 5th Dec

The O2 Greenwich, London – 5th Dec

The O2 Greenwich, London – 6th Dec

Wigan – 6th Dec

Huddersfield – 9th Dec

Great Yarmouth – 9th Dec

Bury St Edmunds – 10th Dec

Leeds – 10th Dec

Ripon – 11th Dec

Watford – 11th Dec

Bridlington – 12th Dec

Reading – 12th Dec

Gloucester – 13th Dec

Sheffield – 13th Dec

Bournemouth – 16th Dec

Nottingham – 16th Dec

Leicester – 17th Dec

Winchester – 17th Dec

Peterborough – 18th Dec

Eastbourne – 18th Dec

Margate – 19th Dec

Romford – 20th Dec

TBC, London – 22nd Dec

Leicester Square, London – 23rd Dec

 

Notes to the Editor:

*‘Win a visit from the Coca-Cola Christmas Truck’ details:

·  From the 19/10/15 to 04/12/15, Coca‑Cola is giving one customer the chance to win a visit from the Coca‑Cola Christmas Truck when they purchase promotional packs of Coca‑Cola, Coca‑Cola Zero, Diet Coke and Coca‑Cola Life.

·  The prize is a visit to the winner’s house from the Coca‑Cola Christmas Truck with a delivery of prizes worth £5K at time of print. Bonus prize is a prize pack valued at £5K at time of print.

·  Unique 10 digit codes can be found on the label or inside promotional packs of the below products:

o   1.75ltr bottle of Coca‑Cola, Coca‑Cola Zero, Diet Coke and Coca‑Cola Life.

o   500ml bottles of Coca‑Cola, Coca‑Cola Zero, Diet Coke and Coca‑Cola Life.

o   4x 1.5ltr bottle multipacks of Coca‑Cola, Coca‑Cola Zero and Diet Coke.

o   6x 330ml multi-packs of Coca‑Cola, Coca‑Cola Zero and Diet Coke.

o   8x 330ml multi-packs of Coca‑Cola, Coca‑Cola Zero, Diet Coke and Coca‑Cola Life.

·  The winner will be contacted after the random prize draw has taken place on the 05/12/15. The winner will be contacted by phone on the number they provided upon entry. The winner is subject to verification.

·  For full competition details and Ts&Cs visit: https://promotions.coca-cola.com/uk/en/holidaysarecoming

About Coca-Cola Great Britain:

Coca‑Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.