Christmas has officially begun, as Coca-Cola announces the return of the iconic Coca-Cola Christmas truck tour. The tour, returning for a sixth year, will kick off on 17 November visiting 44 stops nationwide in the run up to Christmas Day.
Holidays Are Coming
This year, Coca-Cola has added an extra sprinkling of magic with an incredible new look truck tour experience. At each stop, visitors can share the festive cheer and explore a special winter wonderland, before enjoying a 150ml can of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke. When the sun sets, the truck really comes to life with a special animation powered by the crowd’s seasonal goodwill, celebrating the magic Coca-Cola brings to Christmas.
In addition to the 44 nationwide stops, Coca-Cola will spread more festive happiness as one lucky consumer will win a personal visit to their home from the Christmas truck and a Santa sack full of goodies worth £5,000. To be in with a chance of winning this special prize, consumers just need to buy a promotional pack of Coca-Cola, Diet Coke or Coca-Cola Zero Sugar and follow the instructions on pack.
For the first time ever, the Coca-Cola truck will also be stopping online as Twitter users will enjoy their own special visit from 4 November – 25 December. Anyone tweeting #HolidaysAreComing will see the Coca-Cola Christmas truck appear in their tweet.
Often said to mark the official start of Christmas and a regular feature of the Christmas TV schedule across the globe, the famous ‘Holidays Are Coming’ advert will also return to UK screens, 21 years since first being aired.
A Coke for Christmas
This holiday season will also see Coca-Cola unveil a brand new TV advert ‘A Coke for Christmas’, celebrating the joy of giving over the festive period. The TV ad features a young boy who spreads joy through gifting the refreshing, uplifting and unique taste of Coca-Cola to those who are making Christmas a reality.
A season for giving
Christmas is the season for giving, so this year Coca-Cola is expanding its partnership with FareShare, the UK-wide charity that tackles food waste and hunger. An on-pack promotion will enable consumers to Donate a Meal to Someone in Need this Christmas. Taking part is simple, consumers just need to purchase a promotional pack of Coca-Cola, Diet Coke, Coca-Cola Life or Coca-Cola Zero Sugar which features the FareShare logo, take a photo of the label and upload it to cocacola.co.uk/donate. Coca-Cola will then donate 25p for each photo uploaded, enabling FareShare to provide a frontline charity, such as a homeless shelter or older people’s lunch club, with enough food to serve a meal to someone in need.
For the ninth year in a row, Coca-Cola is bringing back its Designated Driver campaign, celebrating those unsung heroes of the Christmas party season. Run in partnership with the Department for Transport’s THINK! Drink Drive campaign, the initiative rewards people who are driving to the pub over the festive period by offering a free second soft drink when they purchase a Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Appletiser or Schweppes at participating pubs and restaurants when they show their keys at the bar.
Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Holidays are Coming advert and Christmas Truck Tour mark the unofficial countdown to Christmas.
“This year, we’ll also put those people who work behind the scenes to make Christmas happen at the heart of our Christmas campaign. We’re proud to celebrate those that go the extra mile to make Christmas a special time of year – we all know someone who goes out of their way to put a smile on everyone’s face and make the festive time of year magical for others.”
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For more information:
For more information on the truck tour and competition, visit: http://www.holidaysarecoming.com/trucktour or contact firstname.lastname@example.org or 0207 908 6455.
- Bishops Square, London - 17th Nov
- Glasgow - 18th Nov
- Ayr - 19th Nov
- Dundee - 20th Nov
- Carlisle - 22nd Nov
- Yeovil - 22nd Nov
- Exeter - 23rd Nov
- Newcastle upon Tyne - 23rd Nov
- Cardiff - 24th Nov
- Sunderland - 24th Nov
- Bristol - 25th Nov
- Leeds - 25th Nov
- Scarborough - 26th Nov
- Swindon - 26th Nov
- Bradford - 27th Nov
- Milton Keynes - 27th Nov
- Bournemouth - 29th Nov
- Wrexham - 29th Nov
- Southampton - 30th Nov
- Watford - 1st Dec
- Manchester - 1st Dec
- Intu Trafford Centre, Manchester - 2nd Dec Lancaster - 3rd Dec
- Liverpool - 4th Dec
- The O2 Greenwich, London - 3rd Dec
- The O2 Greenwich, London - 4th Dec
- Baldock - 6th Dec
- St Helens - 6th Dec
- Harlow - 7th Dec
- Doncaster - 8th Dec
- Ipswich - 8th Dec
- Cleethorpes - 9th Dec
- Norwich - 9th Dec
- Lincoln - 10th Dec
- Northampton - 11th Dec
- Leicester - 13th Dec
- Peterborough - 13th Dec
- Leyton Mills, London - 14th Dec
- Telford - 14th Dec
- Southend - on - Sea - 15th Dec
- Birmingham - 17th Dec
- Eastbourne - 17th Dec
- Coca-Cola London Eye, London - 18th Dec
- Leicester Square, London - 20th Dec
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 20 brands and 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, GLACÉAU smartwater, Schweppes, Lilt and Appletiser.
FareShare is a UK-wide charity that tackles hunger and food waste by redistributing good food that would otherwise go to waste, to frontline charities and community groups that support vulnerable people, including homeless shelters, children’s breakfast clubs, and domestic violence refuges. These organisations transform the food into nutritious meals, which they provide alongside life-changing support.
Over the last 12 months, 4,652 charities and community groups received 10,795 tonnes of food through FareShare, enough to provide almost 22 million meals for people in need with an estimated value to the charity sector of £21.7 million. To find out more, please visit www.fareshare.org.uk