Glacéau vitaminwater®, the original, great tasting drink from New York, is gearing up for the London 2012 Olympic Games with a creative standout promotion featuring global ambassador Jessie J. Supported by outdoor and digital activity, the new and unique on-pack aims to excite consumers ahead of the summer of sport.

The new promotional packs of Glacéau vitaminwater® feature standout bottle sleeves, styling the product with an iconic Jessie J bob hairstyle. Through the activity, consumers will have the once in a lifetime opportunity to win an amazing prize: a pair of tickets to the London 2012 Olympic Games, a two night stay at a 5* central London hotel and an invitation to party with Jessie J at an exclusive Glacéau vitaminwater® event.

Consumers can enter the competition via the Glacéau vitaminwater® Facebook page – www.facebook.com/vitaminwater - for a chance to win the star prize as well as one of 100 runner-up prizes of handheld HD video cameras. Glacéau vitaminwater® is also making sure everyone is a winner by offering free and exclusive Jessie J content with each purchase, with a total to download.

John Luck, Glacéau Business Manager, Coca-Cola Great Britain, comments: “We’re thrilled to be unveiling our latest activity for Glacéau vitaminwater® in the run-up to the London 2012 Olympic Games. Jessie J embodies our commitment to bringing fun, colour, flavour and creativity to our consumers during this landmark year.”

The on pack promotion launch will be supported by a national press campaign and digital activity via the brand’s Facebook page, showcasing Glacéau vitaminwater’s ‘We love Olympic Games’ message. Additional planned activity includes attention grabbing POS materials in stores throughout the UK and a national sampling roadshow.  

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For more information, please contact:
Stef Morley: smorley@lexisagency.com / 0207 908 6439
Katherine Dempsey: kdempsey@lexisagency.com / 0207 908 6402


Notes to editors:

The Glacéau vitaminwater® Jessie J on-pack promotion will run for four weeks from 1st April.

Glacéau vitaminwater® was acquired by the Coca-Cola Company in May 2007 and launched in GB in May 2008.  Glacéau vitaminwater® is specially formulated to help people on-the-go get more of the vitamins and hydration they need to get through the day.

It all started in 1996, the year Ebay® first appeared; Prince Charles and Diana, Princess of Wales, got divorced; England hosted Euro '96 and Germany won. Meanwhile, in New York City, an adventurer, gadabout and humble genius named J. Darius Bikoff was being pummeled by the one-two punch of raging thirst. Heading to a yoga class, Bikoff was feeling run-down and gobbled a vitamin C wafer and chased it with a swig of water. The combination of flavour and vitamins inspired Bikoff to develop and launch Glacéau vitaminwater®, enhanced water that contains valuable nutrients.