As the new year gets underway, glacéau smartwater is kicking off the year with the launch of a new advertising campaign urging consumers to ‘hit the bottle’ this January.  

Based on the slogan ‘Going dry this January? Hit the bottle’, the campaign champions consumers choosing to embrace a month of detox after the festive period by encouraging them to stay hydrated with glacéau smartwater. The creative was developed by Recipe.

The month long digital OOH campaign will run at roadside locations and train stations in major cities across the country. Alongside this, point of sale advertising will appear in retailers to help drive awareness amongst shoppers.

Having already grown to a value of £18.4 million[1] since launching last year, glacéau smartwater has established itself as a top five immediate consumption water brand[2].

Made using British spring water, which is vapour distilled before electrolytes are added, glacéau smartwater offers a distinctive clean, crisp taste which appeals to consumers who are looking to refresh and hydrate.

glacéau smartwater is available in 600ml, 12 x 600ml and 850ml pack sizes, with a six bottle multipack launching later this month.

[1] Nielsen MAT w/e 31.10.15
[2] Nielsen MAT w/e 31.10.15

ENDS

For further information please contact:

Emma Juner, Coca-Cola Great Britain, ejuner@coca-cola.com / 0208 237 3424

Blue Rubicon, ccgb@bluerubicon.com / 02072602700

Credits:

·  Creative / Advertising Agency: Recipe                                 

·  Media Agency: MediaCom                                        

About Coca-Cola Great Britain

Coca-Cola Great Britain is responsible for marketing 19 brands and over 95 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, GLACEAU vitaminwater, GLACEAU smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk