Today, Powerade, who are hydrating the athletes of the London 2012 Olympic and Paralympic Games, are launching an exclusive on-pack promotion giving away the Powerade Olympic Games Sports Bottle FREE with every purchase.

The iconic sports bottle, which features the Olympic Games rings, is the same bottle that will be used in the Olympic Village and by all the athletes competing in London.

The promotion runs from the beginning of March until the end of October, and will feature on promotional packs of Powerade ION4 and Powerade Zero.  All consumers have to do to claim their FREE Olympic Games Sports Bottle is enter the unique code found on the sleeve of the promotional bottle at www.poweradesportsbottle.com or via a smartphone, and provide their name, date of birth, email address and postal delivery address.

World Champion Heptathlete, reigning European Heptathlon Champion and Powerade ambassador Jessica Ennis, said, “My training and preparation is now all geared towards the Games. I can’t leave anything to chance and one of the key elements is hydration. Powerade is always in my kit bag during training and competitions, and it’s great that anyone can now get their hands on the actual Powerade Olympic Games Sports Bottle.”

Powerade will be hydrating Team GB and ParalympicsGB during the London 2012 Olympic and Paralympic Games.

George Wheen, Brand Director, Sports and Energy, Coca-Cola North West Europe and Nordics, commented, “Powerade is delighted to be giving everyone the opportunity to stay hydrated as they exercise throughout this most significant sporting year of 2012.”

This promotion is available on special promotional packs of Powerade ION4 Berry & Tropical, Orange and Cherry flavours, Powerade Zero Berry & Tropical and Red Fruits flavours 500ml while stocks last.

The formulation of Powerade ION4 and Powerade Zero is based on current science in order to deliver an effective hydration and fuel proposition. Powerade ION4 as the official sports drink and Powerade Zero as the official fitness drink of the London 2012 Olympic and Paralympic Games, will be used by the athletes in training and competition to assist hydration and aid recovery. For more information visit: www.poweradegb.com.

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*Limited to three per household or stated email address.

For further information and photography, please contact:

Nick Palmer-Brown
M&C Saatchi Sport & Entertainment
T: 0207 543 4751
M: 07896 857 777
Nick.palmer-brown@mcsaatchi.com