As part of its journey around the world, the 2014 FIFA World Cup™ Trophy Tour by Coca-Cola today visited Westfield London shopping centre where fans were given the unique opportunity to have their photo taken with the iconic FIFA World Cup™ Trophy.
In addition fans could also join in with a host of fun, football-themed challenges; including having a go at a penalty kick challenge and taking part in a freestyle masterclass, where two world-class freestylers showed off their skills and taught football fans to perform tricks. The activities were part of Coca-Cola’s Movement is Happiness campaign and wider active lifestyle commitments to encourage healthy lifestyles through physical activity.
The FIFA World Cup™ Trophy is in Great Britain for seven days from 12th – 18th March 2014 and Coca-Cola will also be offering fans the opportunity to get up close to the Trophy when it visits George Square in Glasgow on Saturday 15th March from 10:30 until 18:30 and The Hayes in Cardiff on Sunday 16th March from 10:30 until 18:30.
The solid gold FIFA World Cup™ Trophy is making a record global tour of nearly 100,000 miles – which is 3.75 times around the world - visiting 90 countries in 6 continents as part of the FIFA World Cup™ Trophy Tour by Coca-Cola. Since kicking off in September 2013, it has travelled to 68 countries prior to its arrival in GB.
For more information about Coca-Cola’s Movement Is Happiness campaign visit www.coca-cola.co.uk/movementishappiness
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About the FIFA World Cup™ Trophy
The authentic, one-of-a-kind FIFA World Cup™ Trophy is awarded to the winning nation at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.
About the FIFA World Cup™ Trophy Tour by Coca-Cola
The Trophy Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organisation’s longest-standing corporate partners. The The FIFA World Cup™ Trophy Tour by Coca-Cola began its journey from Rio de Janeiro, Brazil on September 12th 2013 and it will travel 92,000 miles around the world visiting 90 countries in 6 continents. This is the 3rd FIFA World Cup™ Trophy Tour by Coca-Cola and will last for 221 continuous days. From London, the Trophy Tour will move on to the Netherlands.
The Coca-Cola Company and FIFA
The Coca-Cola Company and has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of the FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.
About Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,162 million (Neilsen, w/c 20/04/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment.
Coca-Cola Great Britain has supported sports charity Special Olympics GB for 35 years. Special Olympics Great Britain is the country’s largest provider of everyday, year-round sports training and competition for adults and children with learning disabilities, regardless of their ability. The charity encourages every individual to become more self-confident, while improving their fitness, health and wellbeing by taking part, training and competing in 24 Olympic sports.