The 2014 FIFA World Cup™ Trophy Tour by Coca-Cola has today arrived in Great Britain and has delighted one lucky town with a surprise visit to Southend.
The solid gold Trophy was unveiled during a football training session at Shoeburyness High School to a group of unsuspecting lucky teenagers and their coach Rachael O’Brien.
Rachael came out on top in a campaign run by Coca-Cola Great Britain StreetGames, a sports charity supported by Coca-Cola Great Britain since 2010 - encouraging coaches and teams to nominate individuals who had made an outstanding contribution in their community. The reward being the FIFA World Cup™ Trophy making its first visit to their local town during the GB leg of the tour.
Rachael is a sports coach and mentor working with young people from deprived areas in Southend – and has been doing so for the past 18 months. She also works with the Muslim and African communities to help with community cohesion within the town, encouraging people to play sport together and break down any barriers.
The FIFA World Cup™ Trophy is making an unprecedented global tour around the world of nearly 100,000 miles, visiting 90 countries in 6 continents as part of the 2014 FIFA World Cup™ Trophy Tour by Coca-Cola.
The FIFA World Cup™ Trophy is in Great Britain from 12th – 18th March 2014 and with its first stop in Southend complete, will be heading to London, Glasgow, Cardiff and Manchester over the coming days.
Coca-Cola are offering fans opportunities to get up close to the FIFA World Cup™ Trophy while it is travelling across the nation; the Trophy will be visiting Westfield W12 shopping centre in London on Friday 14th March from 08:00 until 21:00, George Square in Glasgow on Saturday 15th March from 10:30 until 18:30 and Union Square in Cardiff on Sunday 16th March from 10:30 until 18:30. Fans who visit the 2014 FIFA World Cup™ Trophy Tour by Coca-Cola will have the unique opportunity to have their photograph taken with the Trophy and enjoy a host of fun, football festivities.
" To be the very first community to see the FIFA World Cup™ Trophy in Great Britain this year is truly a once in a lifetime experience. It has been such an uplifting day for the entire Shoeburyness community and FIFA World Cup™ fever has well and truly spread." Rachael O’Brien, StreetGames coach
Coca-Cola Great Britain have supported sports charity StreetGames since 2010. Through the partnership, StreetGames is able to support a network of projects which gives sports and volunteering opportunities to young people in disadvantaged communities across the UK. Doorstep sport is the delivery method, bringing sport close to the home of disadvantaged communities at the right time and for the right price. The partnership with StreetGames is part of Coca-Cola’s wider active lifestyle commitments and Movement is Happiness campaign to encourage active healthy lifestyles through physical activity.
Bríd Drohan-Stewart, Marketing Activation Director, Coca-Cola Great Britain, said: “The FIFA World Cup™ Trophy is football’s biggest prize and we are delighted to have been able to surprise Southend today by bringing the Trophy to their community. This is only the third time that the FIFA World Cup Trophy Tour™ by Coca-Cola has travelled to Great Britain and it will be in the country for an unprecedented seven days – giving more fans than ever the opportunity to see the Trophy. We want to use our support for the 2014 FIFA World Cup™ not only to celebrate the anticipation for the tournament in Brazil, but by using the passion for football to motivate people to move more, more often.”
Former 1998 FIFA World Cup™ winner, Real Madrid star and FIFA ambassador Christian Karembeu who has travelled to GB with the FIFA World Cup™ Trophy Tour by Coca-Cola, said: "Travelling around Europe with the FIFA World Cup Trophy Tour by Coca-Cola has been an inspiring experience and we have all greatly looked forward to arriving in GB, a proud football nation with rich history. Today's event has certainly lived up to the billing and it’s great to see so many people getting up close to the FIFA World Cup™ Trophy".
For more information about Coca-Cola’s Movement Is Happiness campaign visit www.coca-cola.co.uk/movementishappiness.
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About the FIFA World Cup™ Trophy
The authentic, one-of-a-kind FIFA World Cup™ Trophy is awarded to the winning nation at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.
About the FIFA World Cup™ Trophy Tour by Coca-Cola
The Trophy Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organisation’s longest-standing corporate partners. The The FIFA World Cup™ Trophy Tour by Coca-Cola began its journey from Rio de Janeiro, Brazil on September 12th 2013 and it will travel 92,000 miles around the world visiting 90 countries in 6 continents. This is the 3rd FIFA World Cup™ Trophy Tour by Coca-Cola and will last for 221 continuous days. From London, the Trophy Tour will move on to the Netherlands.
The Coca-Cola Company and FIFA
The Coca-Cola Company and has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of the FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.
About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £2,095 million with value sales growth of 4.8% in the past year. Within this, the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,162 million (Neilsen, w/c 20/04/13). Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment.
Coca-Cola Great Britain has supported sports charity Special Olympics GB for 35 years. Special Olympics Great Britain is the country’s largest provider of everyday, year-round sports training and competition for adults and children with learning disabilities, regardless of their ability. The charity encourages every individual to become more self-confident, while improving their fitness, health and wellbeing by taking part, training and competing in 24 Olympic sports.