Fanta reveals Britain’s most feared foods and serves them up in a gruesome Halloween feast

  • Over one in four Brits (26 percent) has a food phobia - with seafood topping the list
  • Unusual fears include everyday foods like beetroot, tomatoes, jelly and pesto
  • Fanta has partnered with experimental chefs to cook up the nation’s biggest fears and food phobias into a Halloween Feast of Fears
  • Items on the menu also include maggots, fish skin crisps and edible cobwebs

 

Tuesday 17th October - Trick or treat could take on a whole new meaning for Halloween this year as research by Fanta reveals that over a quarter of the nation (26 percent) has a fear of certain foods.

Fanta asked Brits to reveal the meals or ingredients that they physically can’t stand the sight of - or even be close to - and has cooked them into a feast of nightmares. To up the fear-factor, the feast is served with a grisly side course of things that Brits most dread discovering in their food – including insects and maggots (60 percent) and even toenails (16 percent).

In a final ominous twist, the banquet of horrors takes the form of a dismembered zombie body, with “rotting cake flesh”, and is served with a bloody “eye-ball” Fanta punch.  

Foodie frights

With seafood topping the list of food phobias (13 percent), followed by meat (7 percent) Fanta’s survey revealed that when it comes to foodie fears, even vegetables (6 percent) are enough to make some people’s hair stand on end. Tomatoes, beetroot and mushrooms were the most feared in the vegetable category but the research also revealed Brit’s more unusual phobias including pea soup, pesto, mashed potato and banana.

Trick or treat?

Designed to be the ultimate trick or treat, Fanta worked with experimental chefs to create a Feast of Fears for this year’s Halloween. Made up of all of the most despised foodie frights, including the ingredients that topped the poll of food phobias, the feast includes some hidden surprises.

While some elements are real (edible ants, and crisps made with fish skin) others are spookily lifelike imitations of the gorier ingredients. Marzipan maggots - and eyeballs made with lychees stuffed with blueberries - mean that every item on the table is deliciously edible.  

But as mystery surrounds which is the trick and which is the treat, would you have the bottle to tuck in?

The Feast of Fears menu revealed

Brits’ most feared foods

What’s on the menu

Trick or Treat?

1.     Shellfish

Shellfish ‘chip’ cookies  

Treat – traditional cookies  

2.     Fish

Fish scale crisps

Trick – real! Crisps made with fish skin

Fish flavoured cobwebs  

Trick – real! Made with aerated fish floss

3.     Meat and offal

Offal Cake   

Treat – Made with cake and sugar icing 

4.     Beetroot

Beetroot cake

Trick and treat! Spongecake made with real beetroot

5.     Mushrooms

Jelly brain

Trick and treat! Tinned mushroom soup set as jelly  

What Brit’s most dread finding in their food

What’s on the menu

Trick or Treat?

Maggots

Maggot snacks

Treat – Maggots made with marzipan

Insects

Ant ‘sprinkles’

Trick – real! Edible ants

Tarantula sandwiches

Trick – real! Made with tinned tarantulas!

Toenails

Zombie foot

Treat – spongecake with ricepaper toenails

Hair

Bowls of human hair

Treat – Made with pashmak (Iranian candy floss)

Other gory delicacies on the menu

Trick or Treat?

Human eyeballs

Treat - Lychees stuffed with blueberries and marinated in Fanta

Human brain

Treat  - Made with condensed milk

Punch with blood clots

Treat - Made with Fanta and strawberry jelly

 

Rosalind Brown, Marketing Manager, Coca-Cola Great Britain, said: “We’ve listened to the British public and combined all of their fears into one horrifying feast. We dare even the bravest to pick up and eat a tarantula sandwich or a zombie foot without squirming. Happy Halloween!”

For brave fans who want to sample the feast at home, Fanta is offering the chance to win a hamper filled with the feast’s gory items to serve up on Halloween*. For other Halloween fun, grab a limited-edition bottle or can of Fanta this Halloween. With spooky graphics by Noma Bar, and ghoulish Snapchat filters, Fanta is your perfect partner this Halloween.Rosalind Brown, Marketing Manager, Coca-Cola Great Britain, said: “We’ve listened to the British public and combined all of their fears into one horrifying feast. We dare even the bravest to pick up and eat a tarantula sandwich or a zombie foot without squirming. Happy Halloween!”

For more information contact:

Harriet Evans/Alex Wolfe at Fanta@brands2life.com/0207 592 1200

Notes to Editors

* Research was conducted by Opinium Research between the 15th and 18th September 2017, to a sample of 2,002 nationally representative UK adults (aged 18+).

Fanta partnered with food curators University of Pudding to create the Feast of Fears.

To enter the competition, email your name to [email address]. Deliveries within the London area only. Winners selected at random. Closing date 25th October 2017. Full Terms & Conditions apply. 

Appendix

Top 10 food phobias

  1. Shellfish
  2. Fish
  3. Meat
  4. Offal
  5. Vegetables (tomato, mushroom, beetroot, sprouts)
  6. Ketchup
  7. Vegetables (cauliflower, onion, avocado, celery, garlic)
  8. Banana
  9. Baked beans
  10. Curry sauce

Strangest food phobias

  1. Pesto
  2. Spaghetti hoops
  3. Trifle
  4. Banana
  5. Jelly
  6. Mashed potato
  7. Tinned peas
  8. Corn on the cobb
  9. BBQ sauce
  10. Pumpkin