Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes.
The ‘Play #Fanta100 - 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star for a day by purchasing a promotional pack and visiting the Fanta 100 website. Over the promotion period, promotional products will contain a code which can be registered for a chance to win the popular prizes.
The light-hearted campaign taps into the fun side of consumers, who can share their playful moments online using the #Fanta100 hashtag. The campaign was inspired by the benefits of play for teens and families.
The multi-media marketing campaign includes TV, with adverts airing for five weeks on channels popular with Fanta customers such as E4 and Comedy Central, as well as online, social media, and consumer promotion.
Further engagement will include outdoor and experiential activity, encouraging moments of playful happiness in the sun, which will be activated throughout the months of July and August.
" Fanta is an inherently playful product and play as an engine of social improvement is well established. We are all excited about this campaign as it calls on consumers to inject a little play into their daily lives, sharing the fun as they do so. With Easter holidays around the corner, and summer approaching, teenagers and their families will have the opportunity to enjoy, and share, the playful side of life." Bríd Drohan-Stewart, Great Britain Marketing Director
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Notes to editors:
Play #Fanta100 - 100 ways to play
The promotion will feature on packs of variants across 2l, 6 x 330ml, 8 x 330ml future consumption packs across Fanta Orange, Orange Zero and Fruit Twist from now. The campaign will kick off on 500ml plain pack, 330ml plain pack and 59p price marked pack immediate consumption formats from mid-May across Fanta Orange, Orange Zero and Fruit Twist.
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca-Cola (recognised as the world’s most valuable brand). Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. Recently, the company launched its PlantBottle™ plastic made from up to 22.5% plant-based materials. For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk.