The exciting partnership with international icon Jean Paul Gaultier launches with speculator glitz and glamour, bringing both brands’ stylish and light-hearted personalities to life.
The brand appointed the world-celebrated fashion designer as the new Diet Coke Creative Director for 2012. As part of his role, Jean Paul Gaultier will work his magic on a number of creative projects, including designing a show-stopping limited-edition collection of bottles, creating a striking advertising campaign, and personally appearing in a series of humorous short films - The Serial Designer Series.
Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.
The, ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark - the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.
The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.
The ‘Night & Day’ bottles are available from Harvey Nichols stores nationwide from 16th April 2012.
To complete the collection, a third limited-edition bottle will be launched later in the year. The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a must for fashionistas - but you’ll have to wait until later in the year to complete the collection.
The Diet Coke Jean Paul Gaultier ‘Night & Day’ bottles will be available individually or via a chic collectors box. The exclusive collectors set includes both must-have ‘Night & Day’ bottle designs and a limited-edition iconic Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.
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