Coca-Cola has today revealed it will be taking some of the nation’s best loved music acts on tour around the UK to perform along the route of the London 2012 Olympic Torch Relay, culminating in an incredible 80,000 capacity celebration concert in London’s Hyde Park on 26th July, the day before the Opening Ceremony.

Coca-Cola, a Presenting Partner of the Olympic Torch Relay, will host a star-studded concert in the capital to mark the end of the Torch’s route across the UK. The concert will give thousands more people the chance to be part of London 2012 celebrations, and will be headlined by award-winning rapper Dizzee Rascal, and feature chart-topping boy band The Wanted, British rock band You Me At Six, platinum selling singer-songwriter Eliza Doolittle, and internationally acclaimed Mark Ronson & Katy B - who will be performing the song for the Coca-Cola Olympic Games campaign, Anywhere in the World.  They will be joined by Rizzle Kicks and Wretch 32, both of whom have recently enjoyed UK number one singles, and Morning Parade, Loick Essien and Little Comets.

Last month, Coca-Cola announced it is helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and host Local Authorities to bring music and celebration to every corner of the UK through the Olympic Torch Relay’s Evening Celebrations.

The line-ups for three of the Special City Celebrations – presented by Coca-Cola – in Cardiff, Glasgow and Leeds have also been revealed, with details on the artists performing in Birmingham to be announced shortly.

•    London’s Hyde Park on July 26th – headlined by Dizzee Rascal, and featuring The Wanted, a special performance by Mark Ronson & Katy B, Eliza Doolittle, You Me At Six, Rizzle Kicks, Wretch 32, Morning Parade, Loick Essien, Little Comets

•    Cardiff’s Cooper’s Field on May 25th – featuring You Me At Six, Emeli Sandé, and Kids In Glass Houses
•    Glasgow’s George Square on June 8th – featuring Eliza Doolittle, Emeli Sandé and General Fiasco
•    Leeds’s Temple Newsam Park on June 24th – featuring Friendly Fires, Tribes and Little Comets
•    Birmingham’s Cannon Hill Park on June 30th – details of line up coming soon

The events are all part of 66 nights of celebrations taking place along the Olympic Torch Relay route - 61 Evening celebrations plus five Special City Celebrations presented by Coca-Cola.  Each night will feature incredible performances from some of the nation’s best loved stars, including Emeli Sandé, General Fiasco, Katy B, Kids In Glass Houses, Labrinth, Little Comets, Loick Essien, Morning Parade, Rizzle Kicks, Tribes, Wombats, Wretch 32 and Young Guns.

Coca-Cola is encouraging everyone to attend an event close to them and bring friends and family along to celebrate the Future Flames who have carried the Olympic Flame through their community and participate in the magic of the Olympic Games.

Tickets for the event in London’s Hyde Park will cost £15 (plus order processing fee) and go on sale at 9am on Thursday 29th March 2012. Tickets to Cardiff, Glasgow, Leeds and Birmingham events are free. To register for or purchase tickets, visit http://www.ticketmaster.co.uk/coca-colacelebrations

Further details about the 61 Evening Celebrations, including which artists are performing and how to will be released ahead of the Olympic Torch Relay.  Information regarding the route can be found at http://www.london2012.com/olympic-torch-relay

James Williams, Director, Olympic Torch Relay, Coca-Cola Northwest Europe & Nordics, said:
“As a Presenting Partner of the Olympic Torch Relay we have a fantastic opportunity to bring music and celebration to every corner of the UK as the Olympic Flame progresses its journey. We are taking some of the nation’s best loved musical talent on the road for an incredible 66 night tour to give young people across the country the chance to Move to the Beat and participate in the magic of London 2012. We’re encouraging everyone to join in celebrating the Future Flames who have carried the Olympic Flame through their communities by registering for tickets to their local events and the finale celebration concert in London’s Hyde Park.”

These exciting events mark the next step in Coca-Cola’s sponsorship of the London 2012 Olympic and Paralympic Games and Olympic Torch Relay, uniting its two campaigns, Move To The Beat, which fuses music and sport to bring teens closer to the Olympic Games through a unique collaboration with GRAMMY award-winning producer Mark Ronson and chart topping dub-step vocalist Katy B, and Future Flames, Coca-Cola’s Olympic Torch Relay campaign which celebrates the best of British youth by giving them the once in a lifetime chance to carry the Olympic Flame.

Anywhere In the World – the song created by Mark Ronson and Katy B – will be released for sale on May 13th 2012, and fuses the actual sounds of Olympic sports with music in Mark’s unique and innovative style. To produce the track, Mark travelled the globe, meeting five young athletes and recording their individual sounds of sport to provide the beats of the song. They will perform the song live at the Hyde Park event on 26th July.

Dizzee Rascal said: “I'm looking forward to hooking up with Coke to bring music to Hyde Park at the end of the Olympic Torch Relay. Young people out there make a really positive difference and now we can recognise and celebrate them with music. It’s wicked so get a ticket, see you there"

Eliza Doolittle said: “It’s great that Coke is bringing music to people all along the route of the London 2012 Olympic Torch Relay and celebrating all the positive things teens are doing across the UK. I can’t wait to perform in Glasgow and the amazing finale in London. Bring your friends and family and enjoy!”

Emeli Sandé said: “I’m thrilled to be part of Coke’s Olympic Torch Relay celebrations and can’t wait to share in the excitement and energy that the Olympic Flame will bring to the UK.”

General Fiasco said: “The Olympic Torch Relay is an amazing chance for everyone around the UK to experience the buzz of The Games and we can’t wait to partake in the celebration of the inspirational Future Flames who are running with the Olympic Torch.”

Katy B said: “London 2012 such a huge moment for the UK and I can’t wait to help spread the excitement along the route of the Olympic Torch. I’m especially looking forward to performing Anywhere in the World, the song for the Coca-Cola Olympic Games campaign that I’ve recorded with Mark Ronson.”

Kids In Glass Houses said: "We can't wait to get involved with the Olympic Torch Relay. Coke is getting some huge music acts to play all around the country to celebrate all the inspirational young people out there. Everyone should register for tickets to join the party!"

Labrinth said:  "London 2012 is nearly here and I'm so hyped to be helping Coke bring music to so many places across the UK. Everyone needs to get involved and celebrate the amazing young people running with the Olympic Flame. UK all day! It's gonna be mad fun!"

Loick Essien said: “The Olympic Games are almost here! It’s going to be an awesome summer for the UK and I’m really excited to be playing these events to help Coke celebrate the brilliant achievements of young people everywhere.”

Little Comets said: “"When we were asked to perform alongside the Olympic Torch Relay we were delighted. To be involved with the celebrations for these seminal games is pretty unique and a wonderful opportunity for every member of the community."

Mark Ronson said:  “Move to the Beat™ is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport.”

Morning Parade said: “"Coke's plans to take music across the country with the Olympic Torch means everyone in the UK gets to experience the excitement of London 2012. We're really looking forward to playing; it's going to be a special performance.”

Rizzle Kicks said:  "We can't wait to bring our live show to Coca-Cola’s City Celebrations for the Olympic Torch Relay. Just being part of the Olympics is buzzing and to be involved with all the young people who are running the Olympic Flame is something we're really excited about."

Tribes said: “Coke’s plans to take music across the country with the Olympic Torch means everyone in the UK gets to experience the excitement of London 2012.  We’re really looking forward to playing; it’s going to be a special performance.”

Tom Parker from The Wanted said:  “Coca-Cola’s City Celebrations are going to be an incredible mix of music and sport. We are so excited to be performing. This is a chance for everyone in the UK to experience the magic of The Games. Get a ticket and get involved!”

Wombats said: “We’re so happy to be among the acts bringing music to the Olympic Torch Relay in the North-West with Coca-Cola. The Future Flames running with the Olympic Torch are really inspirational and we want everyone to come out and join us in celebrating all the amazing things they’ve achieved.”

Wretch 32 said:  "I'm feeling dead proud to be playing such a massive event. When the Olympic Torch Relay finally comes to London Coca-Cola are going to make it a big night for all the inspirational Future Flames. It'd be mad to miss the night, so everyone should get their tickets and get ready to party."

You Me At Six said: “We helped Coke pick the inspirational Torchbearers that are going to run with the Olympic Flame and it’s amazing that we now get to celebrate them with these amazing concerts as they run the route of the Olympic Torch Relay. We can’t wait to see everyone in London! This show is going to be huge.”

Young Guns said: “We can’t wait to play these shows in celebration of the Future Flames running with the Olympic Torch. With London 2012 just around the corner, it's a chance for everyone around the UK to join in and Move to the Beat in the spirit of the Olympic Games. See you there!"

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For further information, please contact Blue Rubicon on behalf of Coca-Cola:
Ali McInerney, David Godfrey, Jack Hart: 020 7260 2700 cocacolaolympicpress@bluerubicon.com or firstname.lastname@bluerubicon.com

Notes to editors

About the Olympic Torch Relay Celebrations
To register for the chance to get free tickets for the Cardiff, Glasgow, Leeds or Birmingham City Celebrations, or to purchase tickets to the London Hyde Park finale, please visit http://www.ticketmaster.co.uk/coca-colacelebrations.
Further details about the 61 Evening Celebrations, including how to attend are currently being finalised.  More information will be available through www.london2012.com/olympictorchrelay nearer to the start of the Olympic Torch Relay.

About Coca-Cola Future Flames
Coca-Cola is using its sponsorship of the London 2012 Olympic Games to shine a light on the best of British youth by recognising, rewarding and inspiring the young people who use their passions to help make Britain Burn Brighter. As a Presenting Partner of the Olympic Torch Relay, we are rewarding those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame. As part of this commitment, Coca-Cola has commissioned a Pavilion to celebrate the best of British youth.


About Coca-Cola and the Olympic Movement
The Coca-Cola Company has been continuously associated with the Olympic Games since 1928 – longer than any other corporate sponsor of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of Coca-Cola’s investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through to 2020.

About Coca-Cola and the Olympic Torch Relay
The Coca-Cola Company’s first official involvement with the Olympic Torch Relay occurred with the introduction of the International Olympic Torchbearers Program, sponsored by Coca-Cola, for the Barcelona 1992 Olympic Games, a program that was reprised in Lillehammer in 1994. London 2012 marks the eighth time that Coca-Cola has served as a Presenting Sponsor of the Olympic Torch Relay including Atlanta (‘96), Nagano (‘98), Salt Lake City (’02), Athens (‘04), Torino (’06), Beijing (‘08) and Vancouver (‘10).

What is the Olympic Torch Relay?
The Olympic Flame is one of the enduring symbols of the Olympic Games, representing peace, unity and friendship. As it is carried around the UK for the Olympic Torch Relay it will bring the spirit of the Games to everyone.

Lit in Olympia, Greece, in a traditional ceremony, the Olympic Flame will be taken on a short relay in Greece before arriving in the UK on 18th May 2012.

On a 70-day journey across the UK, the Flame will be carried by 8,000 Torchbearers, generating excitement as it makes its way to London and the Opening Ceremony of the Games. The Flame will come within a one-hour journey for 95 per cent of the population of the UK – with entertainment, shows and concerts marking its arrival at each stop.

What is an Olympic Torchbearer?
Olympic Torchbearers will run one leg (approximately 300 metres) of the London 2012 Olympic Torch Relay, which takes place between 19th May and 27th July 2012.

Coca-Cola has awarded Torchbearer places to nominees who, in the opinion of a panel of judges, most deserve to carry the Olympic Flame.