London, Monday 1 October 2012: The
The opening of Continuum Recycling, Coca-Cola European Partners’ new £15 million joint venture recycling facility with ECO Plastics, allowed over 10.5 million clear plastic bottles from London 2012 venues to be recycled within just six weeks of disposal, saving an estimated 310 tonnes of carbon.
During the Games, The
The results of The
Key sustainability achievements delivered as part of The
• At all London 2012 venues,
• Investment in Continuum Recycling, a state-of-the-art low carbon warehouse facility, and 14 new biogas trucks that will be incorporated into
• Adopting pioneering carbon footprinting methodology enabled The
Alongside initiatives that delivered positive benefits for the environment, The
Jon Woods, General Manager,
“As the longest, continuous sponsor of the Olympic Movement, we knew that our sponsorship provided a one-off opportunity to accelerate many of our sustainability initiatives here in Great Britain. But we wanted to go even further than that and use London 2012 to encourage our suppliers, our customers and the people who enjoy our products to join us in adopting more sustainable behaviours.
“Investing in sporting opportunities for young people, offering the widest range of drinks we have ever offered at an Olympic and Paralympic Games and developing a best practice waste and recycling system all contributed to making London 2012 our most sustainable sponsorship activation ever. We’ve achieved a great deal with our partners and the benefits from these investments will continue to make a positive difference to our consumers and the communities we serve long after the Games are over.”
Simon Baldry, Managing Director of
David Nussbaum, CEO, WWF UK, said: “The work The
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NOTES TO EDITORS
Working with LOCOG to deliver a sustainable Games
Survey of London 2012 visitors
Nielsen UK surveyed 222 visitors to the Olympic Park and Excel Centre at London 2012 on behalf of The
Reducing and compensating for all carbon emissions
• Investment in a state-of-the-art low carbon warehouse, only HFC-free coolers with LED lighting and 14 biogas trucks helped to cut the carbon footprint of The
• Investment in 14 new biogas trucks will cut the
Helping to deliver a zero waste Games
• At all London 2012 venues, packaged
• In addition,
Supporting consumers to recycle
• The system comprised of three colour-coded bins. The green recycling bin and orange compostables bin were twice the size of the black general waste bin, a nudge to the public to encourage them to think about recycling first.
Using the scale of our brand to go further
• Wherever possible, The
• As a Presenting Partner of the London 2012 Olympic Torch Relay,
Promoting health & wellness
• At the 1948 Olympic Games, The
• 95% of the drinks sold at London 2012 were made in the UK, supporting jobs and skills and delivering broader economic benefits to
• Schweppes Abbey Well natural mineral water – from a single naturally protected source in Morpeth, Northumberland – was a core part of The
Championing grassroots sport
• Activity includes mass participation festivals and 300 local neighbourhood festivals, as well as the first ever StreetGames Sport for Change Training Academy, which is preparing tutors to deliver 11 new training courses to around 6,000 sports coaches.
• 65 StreetGames participants were given a once in a lifetime opportunity to carry the Olympic Flame in the London 2012 Olympic Torch Relay.
Celebrating the best of the nation’s youth
• As a Presenting Partner of the Olympic Torch Relay,
Leaving a social legacy
• Leading think tank Demos is piloting The
• This is the first time a corporate sponsor has sought to identify a tool to comprehensively measure the social impact of sponsorship.
Coca-Cola European Partners (CCEP) is the third-largest
In Great Britain,
Coca-Cola European Partners is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging and recycling, water stewardship, and energy and climate protection.
For further information please visit www.ccep.com.
London, Monday 1 October 2012: The