Created by Ogilvy Amsterdam, the TVC is centered on the concept that young people are the directors of their own happiness and they represent a new generation who instinctively choose to be happier.
The song ‘What Are You Waiting For?’ was specifically written for the campaign and is performed by Amsterdam-based rapper and producer HT, who has previously worked with DJ Grandmaster Flash, Rakim and Jungle Brothers.
The TVC airs from 1 May for four weeks and will be online throughout the summer. A longer 60 version of the TBV will be shown in cinemas throughout May.
‘What Are You Waiting For’ comes ahead of a major push from CCGB next month, under its new “one brand” strategy, which will show how
Commenting on the launch of ‘What Are You Waiting For’, Bobby Brittain, Marketing Director of
“This campaign also marks the start of a new direction under our one brand strategy, and we have exciting plans which will bring this ambition to life over the next few months.”
Running alongside the TVC, CCGB will also release high-impact OOH advertising that promotes the full choice of
Notes to editors:
The TVC can be viewed on YouTube.
CCO/Musician: Darre van Dijk
Art Director Jurriaan van Bokhoven
Copywriter: Jesse Ridder
Copywriter: Rob Voortman
Agency Editors: Mees Ubachs/ Juriaan van Berkel
Agency Producer: Pirke Bergsma
Director Arnaud Uyttenhove
D.O.P: Dimitri Karaktsanis
Executive Producer: Eva van Riet
Producer: Lynn Bernaerts
For further information please contact:
Emma Juner, Communications Manager,
020 8237 3424
Scarlett Yianni, Blue Rubicon
020 7260 2700
Sophie Pettengale, Blue Rubicon
020 7260 2700
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by