Coca-Cola Great Britain (CCGB) is celebrating the 2012 UEFA European Football Championship with a new integrated campaign set to excite and engage fans ahead of the tournament’s kick-off in June. Supported by a new TVC, media partnerships with leading broadcast channels ITV1 and talkSPORT, PR, in-store and sampling activity, the campaign calls on consumers to unleash their inner super fan and celebrate football happiness with Coca-Cola.

The new 20 second TVC – entitled ‘Transformations’ - sees football fans in a pub enjoying Coca-Cola and watching a UEFA EURO 2012™ match. When a goal is scored, through the magic of Coca-Cola, the fans unleash their passion and one suddenly begins sprouting vibrant red and white feathers before being transformed into a super fan bird mascot.

The new spot also invites consumers to win exclusive tickets to UEFA EURO 2012™ matches and claim football rewards by visiting the brand loyalty site, Coke Zone. Fans can log on to the Coke Zone website and use a new Fan-Nation app to create their very own super fan character.

Earlier this month, Coca-Cola Great Britain launched the ‘Coke Fan Reporter’ competition, in partnership with talkSPORT to further support the UEFA EURO 2012™ tournament. The contest gives one football super fan the once in a lifetime chance to report live from UEFA EURO 2012™ as well as a six-month paid internship at the radio station. The competition, which will be judged by a panel of three top talkSPORT presenters and a Coca-Cola representative, is currently putting candidates through their paces in the Bootcamp phase. The winner will be announced in June.

Elsewhere, Coke Zero is spreading the football happiness and engaging with football gaming fans ahead of the tournament by offering in-store giveaways of top gaming packages. The brand is also giving fans the chance to win tickets to the UEFA EURO 2012™ final in Kiev through an in-programme competition during ITV’s coverage of the matches.

In partnership with EA SPORTS, Coke Zero is also exciting fans with sampling activities in city centre locations together with the EA SPORTS gaming vehicle where consumers can further enjoy all the action of the tournament.

Chris Deere, MyCoke GB Market Manager, comments: “Coca-Cola Great Britain knows how passionate British fans are about football and is hoping to excite all fans through our UEFA EURO 2012™ campaign. The new ad, ticket giveaway and supporting campaign underscore our commitment to involving consumers in the tournament by encouraging them to celebrate football happiness with Coca-Cola and Coke Zero.”


For more information, please contact:
Stef Morley – / 0207 908 6439
Katherine Dempsey – / 0207 908 6402

Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation from The Coca-Cola Company and in Great Britain CCGB continues to reinforce this position of leadership in the soft drinks category. In the latest 52 week period Coca-Cola trade mark has had a fantastic year with retail value sales growing by 6.2% to £617.6 million. The My Coke portfolio (which includes Coca-Cola, Diet Coke and Coca-Cola Zero) achieved sales of £1,151.3 billion in the last year, and growth of 5.4% in value and 2.8% in volume versus the previous year. Diet Coke sales stand at £469.8 million with value growth of 4.1% versus last year. Meanwhile, Coca-Cola Zero, which has been hailed as the biggest NPD launch in over 20 years, is now worth £63.9 million, and growth of 6.7% in value.  (Nielsen Total Coverage 52 w.e 24.03.12) For more information about our Company in Great Britain, please visit our website at