As official soft drink, water and sport drinks supplier of Rugby World Cup 2015,
At the heart of the campaign will be
To be in with a chance of winning, consumers will need to look out for a promotional pack (across all four
To support the on-pack promotion and ahead of rugby fever gripping the nation later this year, a TVC will roll out to support the campaign in the coming weeks and run alongside out of home advertising. Both will reflect the new one brand strategy, with
Alongside the ball giveaway, the brand will be putting on hundreds of free, rugby-inspired activity sessions in six cities across the country throughout the summer as part of its ParkLives programme. From touch, tag, rugby-fit and even rugby-inspired dance classes dancing, ParkLives will be offering sessions for everyone.
Away from parks and green spaces,
Jason Robinson commented: “Anyone can get active and have fun with a rugby ball, without playing full contact or even knowing any rules of the game. It’s great that
Natasha Hunt commented: “Since our Rugby World Cup win last year it’s been great to see so many more women taking an interest in rugby, but I’d love to see more get involved with the sport. I hope
Paul Dwan, General Manager of
• glaceau smartwater is the official water supplier of Rugby World Cup 2015.
• Powerade is the official sports drink of Rugby World Cup 2015.
Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by
ParkLives is a key part of
Coca-Cola Great Britain is proud to have supported StreetGames since 2010 and through the partnership 165,000 young people have been helped to access sport on their doorstep. Through 200 neighbourhood and multi-sport festivals almost 55,000 young people have been reached.
StreetGames (www.streetgames.org) is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 2.4 million attendances have already been generated by StreetGames projects.
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