- To mark the announcement Coca-Cola releases “Just Dance Now with Coca-Cola” - a short film featuring the dance duo and global phenomenon Les Twins
Coca-Cola is unveiling the next step in its global partnership with Ubisoft with the launch of unique content available via the new mobile game Just Dance Now. The content will be available for free via QR codes on 250ml cans of ‘Coca-Cola’, ‘diet Coke’ and ‘Coke Zero’. The mobile game will be downloadable for free from September 25th from the iTunes store and Google Play (limited and ad-supported version).
In addition to the launch of the mobile version of Just Dance, the brand is also partnering with Misfit to bring Misfit Flash Fitness and Sleep Monitor, a versatile and easy-to-use fitness and sleep monitor, to even more people.
These innovative partnerships and technology platforms support the brand in inspiring people to be more active through everyday lifestyle activities, such as dancing or walking. The aim of the initiatives is to inspire teens to move more, more often and builds on the work Coca-Cola is already doing to support people in living active, healthy lives.
Just Dance Now with Coca-Cola
To mark the release of Just Dance Now mobile and Misfit Flash Fitness and Sleep Monitor, a one off launch event was filmed in Paris to unveil the technology and get people to take part in a public dance off.
The event took place in the heart of Paris at Place St Lazare on September 15th and gave people the opportunity to experience for the first time the new mobile version of Just Dance and dance to the new Coca-Cola song “Find Your Move”.
Members of the public were joined by exclusive Coca-Cola guests, the internationally acclaimed French dance duo, Les Twins in partnership with DanceOn Network. Renowned for their innovative style of hip hop dancing, the two brothers – also known by their monikers Larry “Ca Blaze” and Laurent “Lil Beast” – gave the audience an exclusive show, sharing with them the moves that make them happy.
The event was filmed and directed by former Hip Hop dancer, Mehdi Idir, aka Minos and demonstrates the positive impact that movement and dance have.
Watch & share “Just Dance Now with Coca-Cola” http://CokeURL.com/justdancestunt
Coca-Cola and Just Dance Now
Following the release in April 2014 of its official football Anthem “The World is Ours” on Just Dance, the second phase of the Coca-Cola and Ubisoft partnership is the launch of the new mobile game Just Dance Now. Coca-Cola is proud to support one of the major Ubisoft innovations in recent years which is taking the famous dance game out of the living room and making it mobile so it can be played anytime, everywhere, with an unlimited number of friends, by simply connecting to any internet-connected-screen.
The mobile game will be downloadable for free from September 25th from the iTunes store and Google Play (limited and ad-supported version). To coincide with the launch more than 25 million limited edition Just Dance cans of ‘Coca-Cola’, ‘diet Coke’ and ‘Coke Zero’ will be released across Europe from October 1st, featuring a QR code which enables people to download the mobile game for free. More than fifty tracks will be available at launch, including the greatest hits from previous Just Dance games with new ones to be added each week. The exclusive Coca-Cola track “Find your Move” will be available for free to all Just Dance fans around the world!
Coca-Cola and Misfit Flash Fitness and Sleep Monitor
To help to inspire teens to move and encourage active lifestyles, Coca-Cola has also partnered with Misfit around the development and the creation of Misfit Flash Fitness and Sleep Monitor – a wearable, versatile and easy-to-use fitness and sleep monitor.
Flash will allow people to automatically measure their steps, calories, distance, sleep quality and duration, and will even track cycling and swimming. Available in seven unique colors, it will never require charging and can be worn virtually anywhere – on a user’s wrist, pants, shirt, shoes, lapel or event on a keychain.
Flash will be available in the UK from November with a RRP of £50.
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Notes to Editors:
Les Twins & the Director
The internationally acclaimed French dance duo, Les Twins, are identical twin brothers, Larry and Laurent Bourgeois, also known by their individual monikers: Larry “Ca Blaze” and Laurent “Lil Beast”, will be on home soil. The 6ft4in brothers, of Guadeloupean descent, were born and raised in Sarcelles, in the northern suburbs of Paris.
The twins, who are renowned for their new style hip hop dancing, exploded onto the scene in France after appearing on the television show, Incroyable Talent, and have gone on to perform with Beyoncé, Alicia Keys and Missy Elliott among many others.
They have competed in many dance competitions and rose to prominence in America when the video of the San Diego leg of their 2010 world tour went viral. As of August 2014 the official upload alone had been viewed almost 25 million times. Their appearance at this launch and in the video marks a continuation of their inspirational work with Coca-Cola.
The director of the hero film is a former hip hop dancer, Mehdi Idir, aka Minos. He has been making urban culture films and collaborating with many different artists and global brands.
Coca-Cola Great Britain
Coca‑Cola Great Britain is responsible for marketing 23 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca‑Cola (recognised as one of the world’s most valuable brands).
Other Coca‑Cola Great Britain brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite, Dr Pepper, Oasis, Glacéau vitaminwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca‑Cola Great Britain portfolio is worth £1,914 million in 2013 with value sales growth of 3.4%. Within this, My Coke (Coca‑Cola, Diet Coke and Coca‑Cola Zero) is worth £1,192 million (all Nielsen, w/e 28/12/13).
In 2013, Coca‑Cola announced four global business commitments to inspire happier, healthier communities. These commitments are to: make low and no calorie options available in every country; market responsibly, including no advertising to children under the age of 12; provide transparent nutritional information, including calorie content, on the front of our packs; and help get people by moving by supporting physical activity programmes in every country.
In 2014, Coca-Cola GB committed to invest £20 million through to 2020 in programmes to help get one million people active. A key part of this investment is Coca-Cola Zero ParkLives, a new programme of free and fun activities in park designed to help people get active. In its first year the programme has launched in parks across Birmingham, Newcastle and London, Newham. To find out more visit: www.parklives.com. Coca‑Cola has a long history of investing in and supporting active healthy lifestyles - from sport on the world stage like the Olympics and FIFA World Cup, to the grassroots level with partnerships including Special Olympics and StreetGames.
For more information about Coca‑Cola in Great Britain, please visit www.coca-cola.co.uk.
© 2014 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013–14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.
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