Coca-Cola Great Britain is bringing a fresh and personal twist to its Christmas campaign for 2015, as the much loved Coca-Cola Christmas trucks hit the streets of the nation again this year.
The famous ‘Holidays are Coming’ TVC will break during the X Factor on Saturday 8th November, and for many, marks the official countdown to Christmas. The campaign will also feature a new TVC ad inspired by acts of kindness which will also air that evening.
The new-look ad “Give A Little Happiness” opens with a scene featuring the iconic Coca-Cola Father Christmas and a number of different acts of kindness through various experiences with friends, families and amongst strangers.
It shows people carrying out simple acts of kindness for the ones they love, to share what they have, when they can – and is set to the heart-warming “Make Someone Happy” soundtrack by Jimmy Durante, which further inspires those happy feelings associated with the festive period.
Coca-Cola Great Britain also today releases details of this year’s Coca-Cola Christmas Truck Tour. The Christmas Trucks will be touring over 40 hotspots and cities across the country and will be supported by a sampling, choir and photo experience.
To extend and personalise the theme of giving a little happiness, Coca-Cola will introduce an e-commerce platform and personalised digital greetings card to amplify excitement and engagement online.
The digital greetings card will allow people to send a personalised video message to family and friends. Consumers will be able to visit www.cokezone.com/uk/en/coca-cola/make-a-wish to create and send a Christmas wish to a loved one by truck, elf, bottle or magic.
The e-commerce platform www.mycoca-cola.com will encourage gifting with Coca-Cola’s Limited edition Christmas glass bottle, a bottle with a label that transfers into a Christmas bow.
The wider multi-channel Christmas campaign includes OOH and a nod to the successful Share a Coke campaign with special Share a Coke with Santa’s reindeers 500ml bottles.
"Coca-Cola has a long standing legacy of spreading festive cheer during this season and our much loved campaigns mark the unofficial countdown to Christmas. Our focus on acts of kindness remains true to the values of our Open Happiness™ global marketing campaign. This year our Christmas campaign will serve our fans with a more personalised brand experience than ever before." Bobby Brittain, UK marketing strategy and activation director for Coca-Cola Great Britain
Notes to Editors:
The new TVC was created by Ogilvy & Mather.
About Coca‑Cola Great Britain
Coca‑Cola Great Britain is responsible for marketing 23 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca‑Cola (recognised as one of the world’s most valuable brands).
Other Coca‑Cola Great Britain brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite, Dr Pepper, Oasis, Glacéau vitaminwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca‑Cola Great Britain portfolio is worth £1,914 million in 2013 with value sales growth of 3.4%. Within this, My Coke (Coca‑Cola, Diet Coke and Coca‑Cola Zero) is worth £1,192 million (all Nielsen, w/e 28/12/13).
In 2013, Coca‑Cola announced four global business commitments to inspire happier, healthier communities. These commitments are to: make low and no calorie options available in every country; market responsibly, including no advertising to children under the age of 12; provide transparent nutritional information, including calorie content, on the front of our packs; and help get people by moving by supporting physical activity programmes in every country.
Coca‑Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. The Company has launched its PlantBottle™ plastic made from up to 22.5% plant-based materials.
For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.
For more information on this campaign, please contact:
Andy May / firstname.lastname@example.org / 0207 260 2705