Despite good intentions, over a third (34%) of Brits admit they don’t have the time to be as active as they’d like, with motivation (32%) and money (21%) also cited as key barriers, according to new research by Coca-Cola.

As part of a campaign to fit getting active into your day, Coca-Cola Great Britain (CCGB) has developed the ‘Work It Out Calculator’, available at, to highlight the importance of balancing energy in and energy out.

Developed in association with ex-Olympian and professor, Dr Greg Whyte, the easy to use tool allows you to “work out” ways to get active. Simply indicate your favourite Coca-Cola beverage and the calculator suggests a variety of different exercises to burn off the calories consumed. It suggests everything from running and cycling to Zumba and even hoovering, to suit a variety of different lifestyles, situations and moods – finding something to suit even those with a busy schedule.  Of course, people get calories from other foods and beverages.  It’s important to take into account all sources of calories in the diet when determining the “energy output” you’ll need to balance calories in with calories out.

Dr Greg Whyte comments: “Brits have the capacity to be active as a part of their every day routine and we’ve developed the tool to inspire people to look at the energy in, energy out equation. Everyone can fit in smart ways to be active and burn off the calories they consume; it just involves some lifestyle tweaks to make the most of your surroundings and time challenges.”

Coca-Cola Great Britain has a long standing commitment to encouraging active lifestyles and offers a broad choice of drinks for its consumers, with packaging clearly showing calorie content and the content of other nutrients in relation to daily guidelines to help people make informed choices.

The tool is the latest addition to, which houses a suite of informative articles and handy tools, such as the Caffeine Counter to help you manage your daily caffeine intake. The ‘Work It Out Calculator’ also includes useful information on Guideline Daily Amounts (GDAs), nutrition and calorie consumption, to enable consumers to understand how much of certain nutrients and calories they should be consuming each day to help maintain a healthy weight.

Helen Munday, Director of Science at Coca-Cola Great Britain comments: “We want to help people understand how they can enjoy our drinks as part of a healthful balanced diet, whilst communicating the importance of an active lifestyle. We hope the tool helps inspire people to get more active whatever their lifestyle and time pressures, whilst providing important information about our portfolio of drinks.”

Coca‑Cola Great Britain supports grassroots physical activity through its partnership with StreetGames and has also recently announced, as part of the Department of Health’s Responsibility Deal, its intention to reduce calories in some leading soft drinks by at least 30%. This commitment forms part of the plan to reduce the average calories per litre in their range of sparkling drinks by 5% by the end of 2014.

Brits work (out) in mysterious ways

When developing the calculator, Coca-Cola Great Britain unearthed creative ways Brits are already keeping fit, totting up the hours and burning calories via a variety of non-traditional keep-fit pursuits, proving the nation can fit being active in to their every day if they’re more creative.  According to the 1000 adults surveyed by Coca-Cola:

•    Active commuting is a reality for almost two thirds (62%) of these Brits who walk, cycle or run to work at least once a week
•    60% of these British mums bring a whole new meaning to the term ‘home gym’, using baked beans cans, kitchen chairs, door frames and even tins of paint as gym equipment!
•    Two fifths (40%) of these Brits have a weird workout secret with people admitting to sit-ups in front of the TV, lunges whilst cleaning their teeth or waiting for the kettle to boil, weight-lifting supermarket carrier bags on their way home from the weekly shop or conducting a work-out with their supermarket trolley
•    Almost half (45%) of these Brits regularly walk to run errands or see family and friends – rising to 51% of busy mums

But, despite good intentions, over three quarters (76%) of these Brits admit to driving less than half a mile to run an errand, be that to get a pint of milk or to post a letter. If that’s a once a day habit and takes half an hour, they’d burn 1,008* calories a week by walking.

The new Coca-Cola ‘Work it Out Calculator’ shows you how keeping active can be easily incorporated into your daily chores.  Whilst calorie-burning housework such as hoovering might take up a laborious 3 hours a week for an average mum, when that’s the equivalent of a 1.5 hour yoga session** it all adds up! Plus, if every man in the country was to do the ironing (!) for 20 minutes a week (currently only 17% do), that’d be the equivalent of a 10 minute***cycle ride. 

Dr Greg Whyte comments: “The sentiment behind the old cliché of getting off the bus a stop early can be applied to all sorts of everyday household activities, as our research and ‘Work It Out Calculator’ show. Baked bean can bicep curls and dining room chair squats in front of Corrie, then running up and down the stairs in the ad break, burns off a similar amount of calories to a half an hour gym session – so what are you waiting for?”

Visit to find an inspirational activity that suits you and your lifestyle.


Notes to editors

"All figures, unless otherwise stated, are from One Poll. Total sample size was 1,000 adults, including mums. Survey undertaken in June 2012.” 

N.B. Calorie burning figures are estimates based on calculations. Individual metabolic rates (“calorie-burning”) rates vary.  Calculations worked out using the following equation1:

Energy Expenditure = (activity energy expenditure; x (duration of time; min) x (body mass; kg)

*0.08 (activity energy expenditure for walking) x 60 (body mass in kg) = 4.80 (kcals burned in 1 min of moderate walking)
4.80 (kcals burned in 1 min) x 60 (duration of time) = 288 (kcals burned in 60 minutes of walking)
144 (kcals burned in 30 minutes of walking) x 7 (days a week) = 1,008 calories a week

**0.045 (activity energy expenditure for hoovering) x 60 (body mass in kg) = 2.70 (kcals burned in 1 min of vacuuming)
2.70 (kcals burned in 1 min) x 140 (duration of time) = 378 (kcals burned in 140 minutes of vacumming)
378 (kcals burned in 140 minutes of vacuuming) / 3.48 (kcals burned in 1 min of yoga) = 108 minutes of yoga

***0.033 (activity energy expenditure for ironing) x 60 (body mass in kg) = 1.98 (kcals burned in 1 min of ironing)
1.98 (kcals burned in 1 min) x 20 (duration of time) = 39.6 (kcals burned in 20 minutes of ironing)
39.6 (kcals burned in 20 minutes of gardening) / 3.94 (kcals burned in 1 min of cycling) = 10 minutes of cycling

  McArdle, W.D., Katch F.I. And Katch, V.L. Exercise Physiology. Lea & Febiger, Philadelphia, 1986, pp. 642-649.

For further information, or to arrange an interview with Dr Greg Whyte, please contact the Coca-Cola Great Britain press office on 020 7998 6287