Coca-Cola Great Britain launches its new multimedia platform,
Coca-Cola Journey will include original content, designed to tell the story of
In Great Britain,
to read about its ingredients, products and business. Consumers will also be able to submit their own questions to the site, which will then be answered by
To mark the launch of Journey,
• An inside look at Rita Ora opening the Contour bar in London’s Soho to mark 100 years of
• From the launch of EKOCYCLE, will.i.am is interviewed about his ambitions for the brand, the reasons for his work with
• A blog post from Jon Woods, General Manager of
Coca-Cola Great Britain’s ambition for the platform is to move to more multimedia and curated content, investing in videos and graphics, and to work with a range of journalists, bloggers and writers.
“Journey is the anchor of our digital storytelling strategy, sitting at the heart of our online ecosystem to foster engagement around our brands and our Company,” says Stanislas Magniant, Digital Communications Director,
“The launch of Journey also gives us the opportunity to shift the way we communicate online,” Magniant continues. “Through Journey we want to bring to life the stories about our Company, our brands, our employees and our actions around the world to tell our story in its entirety. We also want to make our stories more appealing, relevant and engaging to people by using the right multimedia content to bring them to life. And it’s not just about launching a new platform – we will ensure we are reaching our audiences online though our social media channels and meet our fans where they are online, not just on our site.”
Andrew Canter, CEO of the Branded Content Marketing Association (BCMA), added: “When it comes to using branded content as a key cornerstone of their marketing strategy,
Journey will still house corporate content such as press releases and company reports, but its layout, design and editorial focus will now more closely resemble a digital magazine rather than a traditional company website.
The launch of Journey in GB also marks the merging of the @CokeZone Twitter feed with @CocaCola_GB this month, with content now reaching a combined total of over 100k followers.
Coca-Cola Journey launched in the US in 2012 and is available in Germany, Morocco, Japan, Australia, New Zealand, Pakistan, Russia, Spain and Ukraine.
For more information, contact:
Harriet Murdoch or Scarlett Yianni, Blue Rubicon
0207 260 2700
‘Coca-Cola’ is registered trademark of The
Coca-Cola Great Britain is responsible for marketing 19 brands and over 100 products to consumers across Great Britain. Led by
About the Branded Content Marketing Association (BCMA)
The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. It offers members research, measurement tools and events relating to our industry and creates the opportunity to connect with the leading experts in the branded content industry.
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