Coca-Cola Great Britain is announcing its latest Christmas campaign to help kick start the festive period and spread happiness to people across the UK. This year, the seasonal favourite ‘Holidays are Coming’ TVC will kick-start the integrated Christmas marketing campaign, followed by a new TVC that is sure to incite the holiday spirit amongst its audiences nationwide.
The famous ‘Holidays are Coming’ TVC will break during the X Factor on Saturday 9th November, and for many, will mark the official countdown to Christmas.
Later in the month,
'Shooting Star' will premiere on 23rd November and shows people carrying out simple acts of kindness for the ones they love, to share what they have, when they can. ‘Shooting Star’ is set to a heart-warming soundtrack by Elvis Presley, which further inspires the warm feelings associated with the festive period.
The new-look ad opens with a scene featuring Santa working hard to create a shooting star, in his workshop. The shooting star itself becomes emblematic throughout the TVC as it acts as a catalyst for inspiring people to perform random acts of kindness. These include allowing your best friend to take the winning goal, saving a tree with a simple red ribbon or a father buying his son his first car.
The world famous Piccadilly Sign will also spread further festive magic, as it plays the ‘Holidays are Coming’ TVC to Christmas shoppers as they pass through the busy area.
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For further information, please contact:
Sirina Jamieson – firstname.lastname@example.org / 0207 908 6481
Nia Dawson – email@example.com / 0207 908 6475
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