• Coca-Cola Great Britain announces 42 Christmas truck tour stops
  • The truck tour returns for the seventh year to spread holiday magic across the UK 

1 November 2017: It’s official: the countdown to Christmas has begun as Coca-Cola announces the return of the iconic Coca-Cola Christmas truck tour. Now in its seventh year, the tour will kick off in Glasgow on 11 November - visiting 42 stops nationwide during the festive season - before making its final stop in Lakeside, Essex, on 17 December.

Bringing a sprinkle of magic to people across the UK, the famous truck tour truly signifies the start of Christmas. Visitors are treated to more than ever at this year’s tour; at each stop fans can snap and project their festive selfies across the side of the truck while enjoying a 150ml can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a winter wonderland setting. And for those visiting as the sun sets, the truck really comes to life with a special animation celebrating the magic Coca-Cola brings to Christmas. Every truck stop will also include a recycling call-to-action, encouraging consumers to recycle bottles and cans in line with Coca-Cola’s recent ‘Love Story’ recycling advert.

Over the last seven years, the ever-popular truck tour has seen thousands of Christmas fans visit the famous vehicle, generating over 50,000 festive photos. It has travelled over 730,000 miles – the equivalent of 29 times around the world – twinkling its 8,772 fairy lights and playing the iconic ‘Holidays are Coming’ jingle.

Often said to mark the official start of Christmas and a regular feature of the festive TV schedule, the famous ‘Holidays Are Coming’ advert will return to UK screens, 22 years since first being aired. The first air takes place on 17 November with a special Christmas twist on Channel 4.

Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas. We can’t wait to start spreading holiday cheer and we are excited to announce a brand new route for 2017 – which brings a sprinkling of festive magic to fans across the UK.”

To find out more about the Coca-Cola Christmas truck tour and see the full schedule, visit https://www.cocacola.co.uk/coca-cola/trucktour-2017/. Christmas fans can also get involved on Twitter using the #HolidaysAreComing emoji throughout December and share a picture on Snapchat or Instagram, using the Coca-Cola festive filters.

 

For more information:

For more information on the truck tour and competition, visit https://www.cocacola.co.uk/coca-cola/trucktour-2017/ or contact cocacola@text100.com or Katie on 07814 514398.

Notes to Editors

In 2017, the truck will be visiting 42 locations across the UK:

Glasgow 
Silverburn Centre - 11th November

Glasgow 
Asda Robroyston - 12th November

Newcastle 
Asda Bolden Collery – 14th November

Newcastle 
Tesco Extra – 15th November

Swansea 
Tesco Extra - 16th November

Northumberland
 Sanderson Arcade – 16th November

Northumberland
 Sanderson Arcade – 17th November

Bristol
 The Mall – 18th November

Newcastle
 Intu Metrocentre – 18th November

Newcastle
 Intu Metrocentre - 19th November

Cardiff
 Queen Street – 19th November

Plymouth
 The Piazza – 21st November

Bradford
 Morrison’s Victoria Street – 21st November

Pudsey
 Asda – 22nd November

Gainsborough
 Marshalls Yard – 23rd November

Bournemouth
 The Triangle – 23rd November

Bournemouth
 The Triangle – 24th November

Leeds
 Whiterose Shopping Centre – 24th November

Hull
 St Stephens Shopping Centre – 25th November

Southampton
 Westway Shopping Centre – 25th November

Southampton
 Westway Shopping Centre – 26th November

Doncaster
 Lakeside Village – 26th November

Sheffield
 Fox Valley – 28th November

Leyton
 Asda – 28th November

Huddersfield
 Mccaulay Street – 29th November

Southend-on-sea
 Victoria Circus – 29th November

Bolton
 Middlebrook Retail Park – 30th November

Harlow 
Market Square – 30th November

St Helens 
Tesco Extra – 1st December

Ipswich
Asda – 1st December

Peterborough 
Tesco Extra – 2nd December

Manchester 
Intu Trafford – 2nd December

Manchester 
Intu Trafford – 3rd December

Mansfield 
Tesco – 3rd December

Liverpool 
Liverpool One – 5th December

Liverpool
Liverpool One  –  6th December

Watford
Tesco – 6th December

Watford
Asda – 7th December

Telford
Telford Shopping Centre – 7th December

Wembley
London Designer Outlet – 8th December

Nottingham
Victoria Retail Park – 8th December

London
O2 Arena – 9th December

London
O2 Arena – 10th December

Birmingham
Edgbaston Street – 9th December

Birmingham
Edgbaston Street – 10th December

Coventry
Broadgate – 11th December

Reading 
Riverside Shopping Centre -13th December

Rushden
Waitrose – 14th December

Milton Keynes
Xscape – 15th December

Essex
Lakeside – 16th December

Essex
Lakeside – 17th December

 

 

About Coca-Cola Great Britain:

Coca-Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, Appletiser and Honest. All of the packaging Coca-Cola Great Britain uses is 100% recyclable and the company is committed to double the recycled plastic in all of our bottles to 50% by 2020 and will source all of this extra recycled material from within the UK.

COCA-COLA, DIET COKE, COCA-COLA ZERO and COKE ZERO are registered trademarks of The Coca-Cola Company.

For more information, visit Coca-Cola GB Journey at www.coca-cola.co.uk or follow us on Twitter at twitter.com/Cocacola_GB