Coca‑Cola and StreetGames celebrate young sporting stars
Special portraits of inspiring young people will appear on giant billboards across Britain
As part of our commitment to encourage active, healthy lifestyles within communities, Coca-Cola Great Britain has taken to the streets to unearth some of the nation’s most inspirational young sporting talent.
With our support, StreetGames is using doorstep sport to engage young people from disadvantaged communities around the UK. With training and support from those involved in the charity, many of these young people have become an inspiration for others in their community.
Watch StreetGames in action in Manchester
Lights, camera, action
We commissioned top portrait photographer Zak Waters to shoot a series of photographs featuring teens showcasing sports from BMX to football and streetdance in their local areas. Specially selected images will become giant posters to be shown on billboards around the UK, to help inspire other young people to find out about StreetGames and get involved in activities near to where they live. Each of the youngsters chosen to star in a poster has an inspiring personal story about how StreetGames has made a positive difference to them.
There’ll also be mini StreetGames photography exhibitions in six major cities across the country, featuring shots of young people taking part in StreetGames projects from each region.