We pledge to...

Coca‑Cola’s commitments as part of the government's Public Health Responsibility Deal

Minister of Sport

As a partner company in the government’s Public Health Responsibility Deal, we have signed up to eight collective pledges to encourage active, healthy lifestyles.

To encourage both you, our consumers, and our staff to lead more active lifestyles we are making the following Physical Activity pledges.

Physical Activity pledges

1. Use our local presence to get more children and adults more active
We have already demonstrated our commitment to getting more people active through our Schweppes Abbey Well promotions that offered free swims across the UK, our sponsorship of events like the Great North Run, and our three year partnership with national charity StreetGames to help young people in disadvantaged communities get active.

Our funding will help StreetGames grow its network of projects across the country – including Scotland for the first time - reaching thousands more people. We are also establishing the first ever StreetGames Sport for Change Training Academy, equipping 100 tutors to deliver training courses to around 6,000 coaches across the UK.

2. Promote and support more active travel amongst our employees
We continue to incentivise active travel on our staff’s daily commute. Those employees who qualify for a car parking space at our London headquarters but chose not to use it receive a financial reward in recognition of making this greener and healthier choice. We also offer discounted bicycle purchase through the government’s Cycle to Work scheme, and provide free bike servicing.

3. Increase physical activity in the workplace
We are continuing to build an active workforce by offering our employees free use of our on-site gym with daily classes, promote physical activity opportunities such as team gym challenges and running clubs, and encourage the use of the stairs versus lifts.

4. Continue to communicate and promote the Chief Medical Officer’s revised physical activity guidelines
We will look to reference these guidelines where appropriate, for example through our StreetGames partnership, as well as displaying them in our London headquarters for staff reference.

5. Help tackle the barriers to participation in physical activity faced by some of the most inactive groups in society
Our three year partnership with national charity StreetGames will help over 110,000 young people in disadvantaged communities get active and participate in sports. We will be drawing on the appeal of the London 2012 Olympic and Paralympic Games and the popularity of our many brands to encourage positive behaviour change among a traditionally hard-to-reach audience. In particular, we are focusing on shining a light on young people from every corner of the UK by giving inspirational teens the chance to carry the Olympic Flame, in our role as Presenting Partner of the London 2012 Olympic Torch Relay.

We have supported Special Olympics GB since 1978 and will continue to work with them as a corporate partner to raise awareness of the charity and its aims to help learning disabled people to enjoy fun, fitness and friendship through sport. As one of our charity partners on our loyalty site, (which has over 2 million registered users), Special Olympics benefit from points donated to raise money for athlete equipment.

To actively support our workforce to lead healthier lives, we are making the following Health at Work pledges.

Health at Work pledges

1. Implement some basic measures for encouraging healthier staff food provision
All staff at our headquarters in London currently benefit from a subsidised staff restaurant with healthy options; free fresh fruit; and a free supply of hot and cold drinks to promote adequate hydration (including water, juice and zero sugar products). We also provide GDAs and messaging on portion size in our staff restaurant.

2. Include a section on the health and wellbeing of employees within our annual Corporate Responsibility report
We are determined to build a culture where our employees are inspired to make positive choices for themselves. Updates on our work in this area will include publishing our staff sickness absence rate within our annually updated Corporate Responsibility report

3. Use only occupational health services which meet the new occupational health standards
We will work with our health service providers to ensure we meet these requirements accordingly.

Though the pledges in the Alcohol network are not directly relevant to our business, we still believe that soft drinks can offer a credible alternative for people who would otherwise just drink alcohol.

Coca‑Cola and responsible drinking

We are the only soft drinks company to partner with the drinks industry ‘Why Let Good Times Go Bad’ campaign; a five year, £100m commitment to encourage 18-24 year olds to evaluate their drinking habits and challenge the social acceptability of drunkenness.

As the world’s largest non-alcoholic drinks company we believe that soft drinks have a role to play in the wider alcohol story as a credible alternative for people who would otherwise just drink alcohol.

Our annual Designated Driver campaign, which runs over the festive period, rewards responsible drivers by offering those who choose not to drink on a night out a ‘buy one, get one free’ on Coca‑Cola or Diet Coke. Last year the scheme ran in partnership with the Department for Transport in over 8,000 pubs across the UK.

The Food Network

We have recently signed up to the Food Network’s calorie reduction pledge. To read more about it, please click here.

Coca‑Cola and healthier choices

We recognise that obesity is a serious and complex global health problem that requires the collective efforts of everyone - individuals, communities, businesses and governments - to solve. And that includes Coca‑Cola.

That is why we:

  • Provide a wide range of drinks for every occasion, ranging from sparkling soft drinks to juice and juice drinks, bottled waters, sports and energy drinks. In total, we produce more than 100 different drinks across the entire range
  • Have led the industry in producing low and no sugar varieties of popular drinks, and we now offer low or no calorie versions of the majority of our core sparkling brands - together representing more than one third of our sales in the UK. Diet Coke today is the single largest-selling zero calorie soft drink in the world.
  • Strive to reduce sugar content without changing taste whenever it is technically possible to do so. For example, we have cut the caloric content of regular Fanta by more than 30%, of Oasis by 35% and Lilt by 56% in recent years.

Annual reporting
Coca‑Cola, along with all other Responsibility Deal partners, will publish progress updates on the pledges we have committed to through our annual corporate reporting mechanism and the Responsibility Deal section of this website.

In addition, and in line with the reporting commitments, we will provide annual updates on our progress to the Department of Health. The Department of Health will in turn publish this information on its website.

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