The World Is Ours
Coca‑Cola’s song for the 2014 FIFA World Cup™ Brazil™
'The World Is Ours' has been chosen as Coca‑Cola’s 2014 FIFA World Cup™ campaign song.
The carnival-inspired song fuses pop vocals with samba rhytms and will expose football fans around the world to the signature sounds of the host nation, Brazil. The video features hundreds of real football fans’ Instagram photos.
The anthem is part of our 2014 FIFA World Cup™ campaign: The World’s Cup. We’re celebrating the beautiful game and how it connects countries and cultures around the globe.
Star in the making
Brazilian-American former X Factor star David Correy is the voice behind the feel-good anthem.
Since last September, Correy has travelled the world as part of the FIFA World Cup™ Trophy Tour by Coca‑Cola, performing the song with Brazilian percussion ensemble Monobloco in 90 different countries in the run-up to the 2014 FIFA World Cup™ kick-off in São Paulo.
A history of Coca‑Cola's songs to celebrate the FIFA World Cup™
We understand the power of music and football to connect with millions of people across the world – that’s why music continues to play a central role in our partnership with the FIFA World Cup™.
For the 2010 FIFA World Cup™ in South Africa, we chose K’NAAN’s ‘Wavin’ Flag’ as our campaign song. The song topped the iTunes charts in 18 countries and sold more than 2.5 million downloads worldwide.
The World Is Ours remix
David Correy has teamed up with artists around the world to create local versions of the song – many in different languages – making ‘The World Is Ours’ more relevant to fans around the world.
Correy’s latest collaboration is with critically acclaimed US singer-songwriter Aloe Blacc. The talented musicians have teamed up to create a ‘mash-up’, combining Blacc’s inspiring new lyrics with Correy’s original version to bring a new twist to the song, while maintaining the passion and rhythms of the host nation, Brazil.
‘The World Is Ours’ by Aloe Blacc X David Correy will be featured on Sony Music’s ‘One Love, One Rhythm: The Official 2014 FIFA World Cup™ Album’, which will be released on 13 May. It is currently available for pre-order through iTunes.