The basic structure and function of taste buds are the same for everyone, however some people have different chemical receptors to others, changing the way they taste food or drink. This may mean that some people enjoy the taste of Coca-Cola in different ways to one another. Coca-Cola now has other variants including Coca-Cola Zero Sugar, Diet Coke and Coca-Cola Life, as well as other flavours such as Coca-Cola Vanilla, Coca-Cola Cherry with Zero Sugar and Diet Coke with Citrus Zest, all of which offer unique cola taste.

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