What does Coca‑Cola's sponsorship bring to the London 2012 Olympic and Paralympic Games?
As part of our role as a Worldwide Partner we make a financial contribution to the Games but we also share expertise and provide operational support.
Our long term sponsorship commitment enables athletes from around the world to train, prepare for and compete in the Olympic Games. It also contributes to the staging of the Games. Without the support of The Coca-Cola Company and other worldwide sponsors, many national Olympic committees would be unable to send athletes to compete.
London 2012 will be the biggest peacetime catering operation in the world. More than six million visitors are expected at Olympic and Paralympic venues and the Olympic Park alone will host between 200,000 and 250,000 people each day. It is a huge undertaking and Coca-Cola is one of the only organisations with the expertise, capability and network required to meet this unique catering challenge. We expect to serve around 23 million drinks over eight weeks to spectators, athletes, their families and the Olympic workforce.
The power and scale of our brand also allows more people to celebrate and participate in the magic of the Games. Through our sponsorship we are giving people the once in a lifetime opportunity to carry the Olympic Flame, the opportunity to attend one of 66 Olympic Torch Relay Celebrations and the chance to win tickets to London 2012 events via fantastic money can’t buy promotions.
Our role as a Worldwide Partner of the Olympic Movement has evolved enormously over the last eight decades and we use our involvement to deliver positive social benefits and encourage healthy and active lifestyles. In the UK, our partnership with StreetGames will help 110,000 young people get active in some of the most deprived areas of the UK – leaving a positive legacy long after London 2012 is over.
This year we will provide the widest range of drinks ever offered at an Olympic and Paralympic Games and 95% of our drinks for London 2012 will be made in this country at our six UK manufacturing sites. This will help us create jobs, provide skills and deliver economic benefits for our 4,500 employees in the UK, their families and their communities.
We are also using our sponsorship to inspire future business leaders. To celebrate London 2012, we have opened our fourth Education Centre in Sidcup. Our Real Business Challenge programme has set 60,000 students a London 2012 themed business challenge as part of LOCOG’s Get Set network.