Taste is a high priority for us. With our years of experience and rigorous product development process, we have invested in making sure that Coca‑Cola products containing our stevia sweetener taste great and we continue to explore opportunities to use it in more of our drinks.
For example, in 2014, we launched Coca‑Cola Life, a cola sweetened with a blend of sugar and stevia leaf extract. It has the great taste you’d expect from Coca‑Cola with a third less sugar and a third fewer calories1. We worked hard to ensure Coca‑Cola Life met the standards consumers expect from us, and were delighted by the overwhelmingly positive feedback we received from our consumer taste tests. Give it a try and see what you think!
1 Reduction by one third of the calories than full sugar colas in GB, due to 37% sugar reduction, thanks to the presence of stevia extract.
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